1. Use of Social Media by Swiss Higher Ed Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General. Swiss Knowledge Network with outposts in Boston. San Francisco. Shanghai and Singapore 2 nd Annual Meeting May 16, 2012

2. 2 #higheredCH Use of Social Media by Swiss Higher Ed SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK

3. 3 #higheredCH Use of Social Media by Swiss Higher Ed SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK

4. 4 #higheredCH Where is Swiss Academia Today? Social media is a priority for 42% of the institutions 72% say that they are using the tools, but are just trying them out vs. aggressively testing or utilizing social media on a regular basis Source: Survey conducted by swissnex San Francisco in December 2011

5. 5 #higheredCH Social Media Managers on the Rise Source: Survey conducted by swissnex San Francisco in December 2011 27% have a social media manager, 42% plan to hire one in 2012

6. 6 #higheredCH Strategy And Policy Are (Almost) in Place Source: Survey conducted by swissnex San Francisco in December 2011 42% have a social media strategy, 37% have policies and guidelines in place

7. 7 #higheredCH How is Swiss Academia Using Social Media? Foremost, social media supports distribution of content, news, research results, and events Social media also allows institutions to hear what is going on and engage with relevant audiences Source: Survey conducted by swissnex San Francisco in December 2011

8. 8 #higheredCH Social Media Supports Many Goals Source: Survey conducted by swissnex San Francisco in December 2011

9. 9 #higheredCH What Are The Biggest Challenges? Greatest barrier is the lack of resources Lack of knowledge and awareness is also still a big factor Source: Survey conducted by swissnex in December 2011

10. 10 #higheredCH Which Social Media Are Used The Most? Most important tools are Facebook, Twitter, YouTube and blogs Source: Survey conducted by swissnex San Francisco in December 2011

11. 11 #higheredCH Use of Social Media by Swiss Higher Ed SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK

12. 12 #higheredCH Use of Social Media by Swiss Higher Ed SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK

13. 13 #higheredCH Facebook | Overview Most universities and universities of applied sciences have an official page on Facebook EHL and EPFL are the frontrunners

14. 14 #higheredCH Nov 17 Aug 12 May 5 Nov 18 Mar 11 Timeline: When Did Swiss Higher Ed join Facebook? 2012 Mar 18 Apr 15 Jan 20 Jun 17 Jun 30 2007 2009 Aug 25 Jun 8 Mar 30 Sept 21 Feb 15 Feb 28 May 18 Nov 17 May 29 Dec 19 Mar 4 Dec 22 Sept 17 2009 2010 May 4 Sept 12 2011 Date equals the day of the first post on Facebook

15. 15 #higheredCH Facebook | Mentions for Universities EPFL and ETH get the most mentions on Facebook Source: Radian6 Posts on Facebook that include institutions name in March and April 2012 (e.g. search terms for UNIBAS: Universität Basel, Unibas (and Basel), Université de Bâle, University of Basel)

16. 16 #higheredCH Facebook | Mentions for Universities of Applied Sciences EHL has most mentions Source: Radian6 Posts on Facebook that include institutions name in March and April 2012 (e.g. search terms for UNIBAS: Universität Basel, Unibas (and Basel), Université de Bâle, University of Basel)

17. 17 #higheredCH Facebook | Checkins at Universities Steep increase in checkins

18. 18 #higheredCH Facebook | Checkins at Universities of Applied Sciences Checkins also on the rise at universities of applied sciences

19. 19 #higheredCH Use of Social Media by Swiss Higher Ed SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK

20. 20 #higheredCH Twitter | Overview Every Swiss university has at least one Twitter account Most of the participating Swiss universities of applied sciences have a Twitter account (10 out of 14) Most followed are EPFL, ETHZ, and EHL

21. 21 #higheredCH Apr 12 Jun 23 May 7 Timeline: When Did Swiss Higher Ed Start Tweeting? 2009 2012 20102011 Mar 03 Aug 13 Jan 19 Nov 30 Mar 23 Nov 19 May 18 2007 2009 Jun 19 Nov 23 Dec 23 May 21 Dec 31 Aug 8 May 18 Dec 12 May 24 Dec 19 Jan 28 Dec 22 Jun 6 Feb 10 2009

22. 22 #higheredCH Twitter | Activity HSLU is the most active institution on Twitter in Q1 2012

23. 23 #higheredCH Twitter | Reach Federal institutes had the highest reach in March & April 2012 Source: Radian6 Reach = number of Twitter users who see tweets, retweets, and mentions

24. 24 #higheredCH Use of Social Media by Swiss Higher Ed SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK

25. 25 #higheredCH iTunes U | Overview UNIL, FHNW, FFHS are present on iTunes U with a customized channel and numerous podcasts FHNW joined early 2011

26. 26 #higheredCH Use of Social Media by Swiss Higher Ed SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK

27. 27 #higheredCH Where is Swiss Academia Headed in the Future? Focus in the future will be on Google+ and podcasts Source: Survey conducted by swissnex in December 2011

28. 28 #higheredCH QUESTIONS?