DO YOU RECOGNISE THIS LOGO?

NIKE COMPETITIVE STRATEGIES FAIZAN ALI HR004 ANKIT MOHILE HR034 ROHIT SHARMA HR048 ANUKARAN SRIVASTAVA HR054 VIJAYENDRA SINGH THAKUR HR056 GOWTHAM VENKATESH HR057

Nike, Inc. is an American multinational corporation engaged in the business of footwear, apparel, equipment, accessories and services. Born as Blue Ribbon Sports in 1964 by Bill Bowerman and Phil Knight and officially became Nike. The Nike brand is valued at $10.7 billion, making it the most valuable sports brand. Nike is listed among the best marketed brands. Nike’s strategy has kept it as the most valuables sports brand

MARKET SHARE

MARKET STRATEGIES STRATEGY OF A LEADER STRATEGY OF A CHALLENGER

STRATEGIES OF LEADER POSITION DEFENSE KING OF NBA

FLANK DEFENSE LINE EXTENSION CUSTOMIZATION INNOVATION

NEW MARKETS SPORTING CLOTHES FOR CASUAL OCCASSIONS SCORING A BIRDIE

STRATEGIES OF CHALLENGER (ADIDAS) FLANK ATTACK LAUNCH OF FOOTBALL BOOTS CRICKET KITS IN INDIAN MARKET

BYPASS ATTACK ACQUISITION OF REEBOCK

FRONTAL ATTACK NORMAL PEOPLE ARE MORE POWERFUL THAN ATHLETES WEARING NIKE

DO NOT ASSUME THE ENEMY WILL NOT COME, BUT BE PREPARED FOR IT’S COMING; DO NOT PRESUME HE WILL NOT ATTACK, BUT INSTEAD MAKE YOUR OWN POSITION UNASSAILABLE

THANK YOU