1. Nike
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Section 008

2. Nike History
1964
“Blue Ribbon Sports” founded
Bill Bowerman
Philip Knight
1966
Opened first retail store
1971
Separated with Onitsuka Tiger
Started on brand
1974
“Swoosh” logo registered with trademark patent
1980
Reached 50% market share in US athletic shoe market
“Word-of-foot” advertising
1988
“Just Do It” Ad campaign
Bought out four companies
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3. Nike Subsidiary Acquisitions
Cole Haan
Acquired 1988
Upscale foot ware company
Hurley International
Acquired 2002
Surf apparel company
Converse Inc.
Acquired 2003
Chuck Taylor All- Stars
Umbro
Acquired 2008
Sports apparel company
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4. Nike Products Athletic Foot Ware Clothing Sports Gear/Equipment
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5. Nike Competitors Top Competitors Other Competitors Adidas New Balance
PUMA AG
Other Competitors
Columbia Sportswear
K-Swiss
Skechers U.S.A.
Russell Brands
Rawlings Sporting Goods
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6. Stock Price
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7. Business Leadership Team
Philip Knight
Gary M. DeStefano
Mark G. Parker
Nick Stowe
Mark Allen
Kris Aman
Tom Arndorfer
David J. Ayre
Donald W. Blair
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8. Questions?
Phillip Phu Section 008