1. Just read it!

2. Company history Nike Inc. - American company, one of the world's largest manufacturers of footwear, apparel and sports accessories. Founded in 1964 in Washington County as Blue Ribbon Sports by Bill Bowerman and Philip Knight, who until 2004 was president of the company. Its name comes from the Greek goddess Nike.

3. Nike is one of the most recognizable brands in the world. Although the focus of our attention to television commercials, definitely it is impossible to ignore the outdoor advertising. These media provide an excellent complement. And in this case it is a real recipe for marketing success. Steve Jobs (my admiration for him grew after the last visit to the cinema) noted that Nike has an excellent, exemplary marketing. And Jobs is the undisputed authority in the field of marketing.

4. Nike promoting the great athletes, also promotes the "spirit of sport". The TV spots, working on brand image, makes an ordinary person begins to believe in your abilities and wants to exceed created (only in your head) borders. Advertising Video and slogans "bring out of each other size", "just do it", "locate in itself perfection" and encouraging slogan "if you can run one kilometer, will take part in the marathon," to make it through Nike, we can unleash his sporting spirit and be great. Nike tells us that we can always do more and better. It motivates us.

5. Examples of ad

6. By combining their products with well-known athletes and their character traits that contributed to the undoubted success creates in our minds desire element of the product. In our mind we give birth to a vision that having legs Nike, we can do more, we can better. Not only we will love running, but we will run faster, so you'll beat your own records. Kobe Bryan, Roger Federer, Rafael Nadal also has its Beat, still improving. On the other hand we want to feel closer to our heroes and their achievements, which is why we do what they did.

8. However, the same commercials make us aware of the dedication and effort that must be made to achieve the best results in the world. However, printed in most Nike ads they show us how to make this goal a reality (and often what specific products purchased). My favorite ads are those with pictures of athletes full of motivational slogans. Thanks to each of us wants to impose Nike shoes and feel like your idol. Each of us has a size. With Nike begin to believe it. Price also has its own size. Though her faith just do not give, we turn a blind eye. That is the magic of advertising :) Marketing downright perfect.