World is Changing People are always connected because of smart phones iPhone (introduced 2007) – over 100,000 apps Blackberry (introduced 2002) – 50 million users globally Cell phone penetration is 85% - 20% of people have no home phone More smart phones than PCs to be sold by 2011 Music iPod (introduced 2001) – sold over 100 million devices iTunes is the largest record store in the world Pandora has over 40 million users
World is Changing Technology is changing consumers’ lives Kindle (introduced 2007) – 2.5 million users to date Netflix (introduced 1999) – current subscriber base is 10 million, by end of 2010 Blockbuster will have closed 22% of its stores Texting – 72% of cell phone users have SMS packages (203 million people) Blogging – there’s a blog born every ½ second YouTube – 85 million unique visits per month Google – logs 2 billion searches a day Kodachrome - $15 billion business, now gone
78% of U.S. Internet audience Social Networks Social network channels are huge platforms Anderson Analytics report found that an estimated 110,000,000 people or 36% of the entire population are regular social network users Over 500 million people on Facebook 45 million on Twitter 23,000 blogs created very day 45 million on Linkedin 78% of U.S. Internet audience viewed videos online 5
Laguna Niguel Connectors
Social Networking
Social Networking My social networking came from my personal networking All contact but no touch Passive vs. active Introverted vs. extroverted Great research tool Great SEO tool People hide behind their computers and social networks
Hank Blank Contact info hank@hankblank.com 949-300-3266 www.hankblank.com twitter @hankblank 14