1. Social Media & Emergency Management Melanie Moss Planner II

2. The Medium The Medium is the Message. - Marshall McLuhan

3. Definitions New Media- Encompasses the emergence of digital, computerized, or networked information and communication technologies. Social Media - Online technologies and practices that people use to share opinions, insight, experiences, and perspectives with each other.

4. Definitions Interactive Media – D igital, computerized, or networked information and communication technologies. That build interpersonal communication occurring in a public space.

5. Trends Everything happens at lightning Speed People demand hyper transparency Dialogue is as important as message delivery The tools are free

6. Did You Know? Only about 54% of Americans read a newspaper. There are 2.7 Million Google Searches performed each month.

7. Did You Know? It is estimated the 40 Exabyte's (4.0x1019) of new information will be generated world wide in this year. That is more than the previous 5,000 years. 50% of cell phone time is used for Social Media. Worldwide 72% of the internet population is active on at least one social media network.

8. Did You Know? Over 84% of the United States population is active on at least one social media network. The average person is connected to 195 people via social networking sites. Every minute, 24 hours of video is uploaded to YouTube.

9. The Media The way media is viewed has shifted dramatically in the wake of the digital age.

10. The Media EVERYONE is an author, a journalist, and/or a film maker.

11. The Media The media is still behind the “Yellow Tape,” but the survivors are not.

12. Virginia Tech Cell Phone Images Profile of a killer Identification of Victims through Facebook

13. University of Texas Text message notification Twitter, Facebook & e-mail messages Locating Students Behind the “yellow tape”

14. Iceland Volcano Social Media and Mass Care

15. Miracle on the Hudson The new subject matter expert

16. Deepwater Horizon BP’s Twitter Account

17. American Red Cross Generated $5 Million in 2 days and $32 million total for Haiti Relief.

18. The Media It’s the new era of digital news and it is turning everyday people into international journalists.

19. The American Red Cross Survey One in six (16%) have used social media to get information about an emergency. About half of the respondents would sign up for emails, text alerts or applications to receive any of the emergency information.

20. The American Red Cross Survey About half of respondents would mention any of the emergencies or event on their social media channels. Facebook was the most commonly used channel for posting eyewitness information on and emergency or newsworthy event.

21. The American Red Cross Survey During an emergency, nearly half would use social media to let loved ones know they are safe. More than two-thirds agree that response agencies should regularly monitor and respond to postings on their websites.

22. Blogs Widgets Mobile Phone Applications and Browsing RSS Wiki-Sourcing Geolocating Systems Documents and Media Sharing Podcasting, Radio, Live Video Voice Activation Integrated Software SMS Text Compatible Social Media Applications

23. Grieving Remembering the Victims Status Updates and Suicides Cyber Bulling

24. Facebook – 51% Myspace – 20% Twitter – 13%

25. Apps Smart Phone Apps Building your own App Over a 100,000 Apps Out for Droid, I-Phone and Blackberry.

26. Mobile Phone Applications Phone is not as important as what runs on it 100,000+ Applications Changes in preparedness messages

27. Widgets Connects your website to Facebook Twitter Blogs MySpace Tools Calendares Count Down to Events Weather

28. RSS Rich Site Summary Real Simple Syndication Collection of feeds

29. Geolocating Systems Identification of the real-world geographic location of an Internet- connected computer, or mobile device.

30. Geolocating Systems Search & Rescue Debris Management Spotter Deployment Field Accountability

31. Texting Text compatibility Secondary stream of information For warnings

32. Live Video Posted Video YouTube Stream Video uStream TV Video Calling Skype

33. Alternative Reality Second Life Public health Virtual Games Virtual Drills

34. Fundamental Change Be Proactive Find your niche Utilize the technology Remember the Medium…….

35. The Medium The Medium is the Message. - Marshall McLuhan

36. Questions Melanie Moss Planner II Texas Division of Emergency Management 512-424-7054 Melanie.Moss@txdps.state.tx.us