E-Media Marketing Strategies Website Hashtagging Smart Phone App QR Code Augmented Reality Video Game Try to define each E-Media term

E-MEDIA Terminology Cursor - Homepage - often the first page you arrive to when you ‘google’ or search something on the web Blog – a webpage journal often created by an individual or group of people that is themed around a certain topic e.g. Mr. Davies’ TV Crime Drama Blog Social networking -

Label your homepage with the correct conventions E-Media Marketing Strategies Website Label your homepage with the correct conventions

Network logo heading / hyperlink TV show heading / hyperlink Hyperlinks to episodes Hyperlinks clips from the show Hyperlinks character biogs Hyperlinks information ‘about’ the show Hyperlink to homepage Search box Copy brief synopsis of the show Hyperlink to catch up Copy scheduling information for next episode Key Image of two main characters Scroll down Webpage skin of character and setting The audiences’ eye naturally reads from top left to bottom right, so the most ‘important’ institutional information and hyperlinks are often in the top left hand corner

How many conventions so far? Hyperlinks - these can be either words or images that when clicked upon will take you to another page Headings - used throughout some WebPages to split the content into manageable sections. There may also be subheadings, which can further direct the user to a particular piece of information Copy - the main body of the text, often presented in boxes Sound - used on many websites. You may hear a sound as the cursor rolls over some part of a website Search box – usually a box Images - used in almost every website-sometimes used as a link to another part of the website Skin – image that sits ‘behind’ the main body of the webpage Embedded video – video that is viewed on the webpage

As we scroll down the webpage becomes less ‘compact’ with information and is divided into two columns

Hyperlink online articles about the show Hyperlink to TV BLOGGERS reviews Header Hyperlink to previous episode Header Hyperlink to character’s blog Header Hyperlink to actor’s blog (funded by the institution) Header Hyperlink to DVD / Blue-ray retailer of the show Header Hyperlink to forum Scroll down Hyperlinks lead to various marketing strategies used by the show to create publicity and generate sales of merchandise

What other conventions of a homepage do you think are missing? As we get to the bottom of the page there is less ‘important’ information and the layout becomes far less dense The information is much more focused on the institution rather than the show Hyperlink to other TV Crime Drama shows owned by the institution Header Header Hyperlink to homepage of other BBC shows Hyperlink to browse other BBC shows within the same genre Institution logo heading / hyperlink What other conventions of a homepage do you think are missing? What would you include that the Sherlock website has not? Who is Sherlock’s target audience? Do you think this has an impact on what conventions they use on their homepage?

Other E-Media Marketing Strategies 2. Hashtagging: #mytvcrimedrama – this appears that beginning of each episode. This makes it a keyword on Twitter and therefore starts it trending on the social media site An example from US TV Crime Drama Bones

E-Media Marketing Strategies Smart phone App Dexter iPhone App Key Features: -Latest clips and videos from Dexter -Dexter Photo Booth -GroupMe chats -Schedule information for Dexter -Episode guide -Episode reminders -Updates on Dexter -Twitter -Facebook -Wallpapers -Dexter episodes, soundtracks and podcasts from iTunes

E-Media Marketing Strategies QR Code on traditional media that links to your website via a smart phone

E-Media Marketing Strategies QR Code could be on a billboard, mag ad, tv commercial, t-shirt, coffee mug… An example from Fringe which linked audience from their season 3 poster to the special smartphone site

E-Media Marketing Strategies Augmented Reality – with a smart device (iPhone, iPad, Android phone, basically anything that is mobile has a camera and connects to the internet) The user downloads an app holds it to an image (could be in street, magazine anywhere) and video begins to play on the device… Here’s an example from VW, how could you incorporate it into your marketing campaign? AR could trigger a special animated episode of the series… Click…

E-Media Marketing Strategies Video Game – uses characters, setting, themes, mise-en-scene from the TV show and allows the audience to play the hero on a gaming device (Xbox, Smart phone, PC) Click…

Your E-Media Marketing Campaign Stage 1 – Design your own homepage - Use common webpage conventions Stage 2 (and homework) – Plan your e-media marketing campaign Use grid to plan your campaign and explain how each element appeals to your audience

Homepage Your institution is The Crime Channel Use synergy with social networks on your homepage Hyperlink to character blog, TV blog and forum Hyperlinks - these can be either words or images that when clicked upon will take you to another page Headings - used throughout some WebPages to split the content into manageable sections. There may also be subheadings, which can further direct the user to a particular piece of information Copy - the main body of the text, often presented in boxes Sound - used on many websites. You may hear a sound as the cursor rolls over some part of a website Search box – usually a box Images - used in almost every website-sometimes used as a link to another part of the website Skin – image that sits ‘behind’ the main body of the webpage Embedded video – video that is viewed on the webpage

E-Media marketing Campaign E-MEDIA STRATEGY DETAILS OF HOW STARTEGY WILL BE USED FOR MY SHOW HOW DOES THIS APPEAL TO FAMILY AUDIENCE? (Parents or teen? Why?) Hashtag Smartphone App QR Code Augmented Reality Video Game