Outsourcing your Social Media & Internet Marketing Jennifer Brosnan ASEAN academic partnerships for small business and ICT knowledge transfer is supported by the Australian Government through the Australia-ASEAN Council of the Department of Foreign Affairs and Trade.
Company Background Tell people about your small business We assist small to medium businesses to share, support and connect their business online through social media & Internet Marketing. We provide an effective strategy and marketing to increase awareness of your brand, connect to and engaging with experts and other influencers in your industry, as well as appealing to and building your target market through active audience engagement.
Objectives What are your digital technology objectives? Build your brand and presence. Develop a relationship & trust with your target market. Gather leads. Drive traffic to your business. Lower your marketing costs. Test feedback on a new product, tool or service you plan to launch Social proof of satisfied clients with testimonials & reviews. Look like an Industry expert. Run competitions/offers and specials. Can track success. Can target ads to potential customers.
Using technology How do you use the technology in the business? Update content across Social Media Platforms such as Facebook, Twitter, Instagram, Linkedin, Pinterest & email Newsletters. Share status updates on news/awards/any updates or changes. Manage Client’s pages on Mobile or Desktop. Create a ‘call to action’ giving clients the next action to take Build Business visibility and results Build a marketing funnel (free offers & events to build list) Set up a specific Facebook/Linkedin Group or join targeted ones. Try Facebook Live Try Google Adwords Write Blogs using SEO to capture your target market.
Benefits of technology What are the benefits gained from using the digital technology? Keeps your target market close and connected. Potential clients can compare prices, products & services. Easy to keep in touch with what your competitors are doing and keep up with upgrades. Great form of advertising..
Challenges of using technology What are the Challenges associated with having adopted the technology? Keeping up to date! Vulnerable to scams, frauds & identity theft. Compromising your privacy. Distraction and time waster.
Measuring value/success of technology How do you measure the value/success of using digital technology? Track ROI using tools such as: - Facebook Insights & ads - Marketing Sales Funnel conversion - Google Analytics - Improved search ranking - Increased number of followers on SM Platforms - Check your competitors - Sign up to Socialmention.com & Google Alerts - Utilise tools such as Kissmetrics & simplymeasured.com - Track each post using bitly or owly links
Do you use the digital technology in any innovative or novel ways? Innovation Do you use the digital technology in any innovative or novel ways? Women of Whitehorse Facebook Page Marketing your Aged Care Service on Facebook Closed Group * Managing a number of Local Businesses, collaborating using Facebook for instance. *
Conclusion Summary of your presentation Using Digital Technology to manage other businesses online presence and creating a business from scratch only using digital technology. If you’re not online your competitors are and you are behind. Advantages outweigh disadvantages. Another means of tracking your business success. If you can’t manage your own Social Media & Digital Technology outsource to an expert who can.
Contact Contact details Mobile: 0409 130 056 Email: info@leaveitwithme.com.au Website: http://leaveitwithme.com.au Facebook: https://www.facebook.com/leaveitwithmesocialmedia/ Twitter: https://twitter.com/leaveitwithmeSM Pinterest: https://au.pinterest.com/leaveitwithmeSM/ Linkedin: https://www.linkedin.com/in/brosnanjennifer/