Audience Ads Greece

Show me you know me Data + Programmatic

Unique quality data, meets scale Oath Data SEARCH Over 96 million search queries ADVERTISING 17K monthly ad clicks in Greece CONTENT CONSUMPTION 1.78 articles x user x visit SOCIAL 900K unique visitors on Tumblr x month Third Party Data 60+ Partners EMAIL 270M + page views on Yahoo Mail 12M spend on average session REGISTRATION Registered users with profile information for data collection MOBILE USAGE Behavior within the 4M Flurry app CROSS-DEVICE 3.3M users mapped across to two or more devices Advertiser CRM Data *Greek Data for November 2017

1.78 3M 150M Yahoo Greece Audience Overview Content Consumption Articles x user x visit UUs Registered Monthly Cross Device IDs ( Yahoo GR, Tumblr, Flickr) Total Page Views Registered Monthly across the gr.Yahoo.com Site

AUDIENCE MONTHLY FORECAST Reach entire GR Audience 50+ Exchanges 1.78 6.1M 112M 180+ Yahoo O&O & Greek Premium Publishers Whitelists UUs Page Views

Top Brightroll GR Audiences VERTICAL REACH Top Brightroll GR Audiences Category Unique users Entertainment 5.000.000 Family 4.400.000 Retail Engagers 3.900.000 Travel 3.800.000 Social Media Users 2.400.000 Education 1.600.000 Finance 1.200.000 Beauty Telco 633.000 Hobbies and Activities 580.000 Auto 567.000 Technology 437.000 Shopping and Fashion 335.000

Get a multi-dimensional understanding of your audience LOCATION from registration data FAVORITE CONTENT from web and app data PASSIONS & INTERESTS from social ONLINE AND OFFLINE PURCHASES from email receipts PREFERENCES FOR TRAVEL, RETAIL & MORE from email CROSS-DEVICE IDENTITY from users mapped to across 4 million devices PURCHASE INTENT from emails and advertising

Building meaningful audiences Audience Builder Easily create custom audiences based on real intent by leveraging CRM data with Oath’s proprietary data from 1B+ users, including search, mail, and purchase data.. £335M annual purchases from Yahoo mail users’ 300M+ Yahoo users’ registration data 400M+ unique search users 30M mobile devices via Flurry Analytics

Data-driven Global Omni-channel DSP Mobile Search Purchase receipts Find your users wherever they are Desktop Email Content consumption Video Data Signals Channels Mobile Carrier Native Identity Display Social

Viewability & brand safety Leadership and participation in IAB initiatives surrounding safety standards Quality inventory & viewability Fraud protection & brand safety Proprietary tools Traffic quality assurance Pre-bid bot detection & blocking 3rd party integrations Human monitoring, mapped site & placement quality Coming soon

Cross-channel Analytics Measure without Compromise A broad set of solutions that deliver measurement across channels, formats and devices. Online Campaign Metrics Post-campaign reporting, including frequency analysis Pre-campaign Planning Audience performance insights Cross-channel Analytics Unified view across Yahoo campaigns to fine-tune marketing mix

Advanced Data Targeting Insights & Measurements The BrightRoll Managed Solution delivers Addressable Scale Cross Device Identity Advanced Data Targeting Insights & Measurements

The right solution aligned to your KPI DISPLAY The right solution aligned to your KPI Performance Branding Sites Yahoo O&O + 3rd Party Shared white list of brand-safe environments Premium white list Pricing CPM, CPC CPM Transparency Impression by domain, performance by segment Format Three minimum ( all standard raccomended) Varying price for number provided KPIs: CTR, CPA, ROI, KPIs: viewability, CTR, traffic generation 14

The right solution aligned to your KPI VIDEO The right solution aligned to your KPI KPI Format advised Metric of success Duration advised Billing model Awareness Standard Pre-Roll Uniques reach, Viewability 20” to 30” CPM Viewability vCPM (viewable CPM) Completed views Smartview Skippable Completion rate 30” CPCV (cost per completed view) Drive traffic to site Ad Bar CTR Short format (10” to 15”) Engagement Ad Engage Engagement rate, Earned time* 15” to 30” Reach small custom audiences (Yahoo or 3rd party) CTR or Completion rate Reach direct matched audiences (e.g Nectar) CTR or completion rate Uplift in sales** KPIs: CTR, CPA, ROI, KPIs: viewability, CTR, traffic generation 15

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