2. THE TREND TO PROGRAMMATIC

3. IS THIS HAPPENING TO US TO?
Global Digital Media Spend

4. THE PROGRAMMATIC ADVANTAGE
Economic Efficiency
Targeting
Organizational Efficiency
Measurement
Transparency
What you’re missing if you're not buying programmatic
Fundamentally, programmatic advertising lets advertisers, and all players do more more with less. You can work smarter, faster and more efficiently. Efficiency is the name of the game. Computers and algorithms are smarter, faster and more accurate that humans can ever be, and the use of technology can and should help you save money and ensure your spend is more efficient in reaching your audience and achieving your KPIs.
Advanced targeting capabilities ensure advertisers can reach precise audiences, geographies, and devices and ensure your spend is allocated in the most efficient manner possible at the right time.
Programmatic aids organizational efficiencies -- you no longer need to submit RFPs for each campaign (though you can if you want) and managing buys through multiple publisher direct relationships. Programmatic advertising automates this process, freeing up your man hours to focus your efforts on more strategic work.
Programmatic video, display & native are measurable -- from research studies, to click throughs, audience measurement, viewability and more, you know how your audience is interacting with and impacted by your ads.
Finally transparency -- you see everything about your campaign -- where geographically it ran, whom it ran to, what site it ran on, how much you paid, how much your vendor charged you, and more.

5. Shift to mobile
Mobile time spent (in minutes)
BROWSER

6. Shift to mobile
4 HOURS 57 MINUTES

7. BRIGHTROLL EXPANSIVE REACH ACROSS ALL SUPPLY SOURCES
Inventory from all major exchanges and SSPs
Exchanges
Premium Yahoo inventory
Yahoo Web and Mobile Properties
News
Sport
Finance
Lifestyle

8. BrightRoll the REAL PROGRAMMATIC SOLUTION
Reach entire GR On-line Universe
Deliver to a guaranteed brand safe environment
Apply unparalleled verified targeting
Get high & measured viewability
Achieve competitive CPM & CPC

9. 1B GLOBAL USERS 165B DAILY ACTIVITES 2.7B GR MAILS MONTLY
The BrightRoll DSP
MOBILE ANALYTICS
1B GLOBAL USERS
TV VIEWING
CROSS-DEVICE
165B DAILY ACTIVITES
NATIVE
USER REGISTRATION
VIDEO
SEARCH
2.7B GR MAILS MONTLY
YAHOO APP
DISPLAY
CONTENT CONSUMPTION

10. 10M GR USERS 306M DAILY GR IMPRESSIONS 2.7B GR MAILS 4M
BrightRoll in greece
10M GR USERS
MOBILE ANALYTICS
TV VIEWING
CROSS-DEVICE
306M DAILY GR IMPRESSIONS
NATIVE
Target
TARGET
USER REGISTRATION
Deliver
2.7B GR MAILS 4M
GR MOBILE DEVICES
VIDEO
SEARCH
YAHOO APP
DISPLAY
CONTENT CONSUMPTION

11. ENGAGED USERS MAKE MEANINGFUL INSIGHT
CONTENT CONSUMPTION
1.78 articles per user, per visit
MOBILE USAGE
4M devices In GR
1.7M Uus/month (GR) of which:
2.8B s/month
1.4B Commercial/ s
SEARCH
1.8M searchers per month in GR

12. TOP 10 BRIGHTROLL GR AUDIENCES
Category
BrightRoll Impressions
Unique Users
General reach
306.1 Million
12.7 Million
Entertainment
237.5 Million
5 Million
Family
214.8 Million
4.4 Million
Retail Engagers
239.3 Million
3.9 Million
Travel
231.3 Million
3.8 Million
Social Media Users
195.4 Million
2.4 Million
Education
185.5 Million
1.6 Million
Finance
44 Million
1.2 Million
Finance Banking
49.5 Million
Beauty
69.8 Million
Finance Insurance
28.2 Million
800 K
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13. SUPERIOR DATA AND TARGETING
Mobile
App usage, purchase and demo data for more than 1.8B users globally.
89% of GR users identity mapped across devices.
Session Frequency
New User Coverage
Session Length
Mobile Interest Category
1.8B devices
Mobile
Usage
700K apps
7 apps per device
90%
in-app mobile activity

14. SUPERIOR DATA AND TARGETING
Mail
1.7M GR Monthly Users
2.8B
GR s arrive monthly
€105M purchase receipts annually
Purchase receipts
Desktop | Display and Native
Mobile | Native
Target by domain

15. SUPERIOR DATA AND TARGETING
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16. AVAILABLE EVERYWHERE, ON EVERY FORMAT
Find your users wherever they are
All formats
Display
Native
Video
All devices PC
Mobile
Tablet
Talk about how do not use in mail body. Respect privacy. Ad choices. Programmatuic tool – use everywhere.

17. EXPANSIVE REACH ACROSS SUPPLY SOURCES
Drive campaign efficiencies
Inventory from all major exchanges and SSPs
Exchanges
Premium Yahoo inventory
Yahoo Web and Mobile Properties
News
Sport
Finance
Lifestyle

18. YAHOO’S CROSS-DEVICE GR IDENTITY GRAPH
Deep profiles on more than a 7 Million GR users Yahoo Mail, Flurry Analytics and more
7M+ GR users mapped to more than one device
Europe user identity on more than 89% of all ad calls across Gemini and BrightRoll DSP

19. Verified (Deterministic) Inferred (Probabilistic)
How it works
Verified (Deterministic)
Inferred (Probabilistic)
Statistical analysis identifies relationships between the signals, tying the devices together.
Devices broadcast rich PII-free signals, including device info, content consumption and visitation patterns.

20. brand protection

21. Whitelists / Blacklists
Our brand safety tools
Finding the right tool to protect your brand
Transparency
into the domain and subdomains for targeting and reporting
Whitelists / Blacklists
shared upfront, can be applied at any campaign any time
Contextual targeting
enables or blocks impressions based on page content via 3rd party partners: DoubleVerify, IAS, IAB

22. OUR BOT AVOIDANCE TOOLS
Understanding fraud and inventory quality
We are vigilant about fighting fraud on the Brightroll DSP and across our supply sources. We use a combination of proprietary technology, 3rd party integrations, and human monitoring to make sure that every placement bought from Brightroll DSP is high-quality and minimum-risk.
Supply verification
Post-serve measurement
Pre-bid filtering

23. Thank you