Newsbrands and mobile phones comScore MobiLens, Mobile Metrics & GSMA Mobile Media Metrics

Market Overview

Smartphone penetration 50.7m people now own a mobile phone in the UK, the majority of them are smartphones Smartphone penetration Smartphone ownership is up 5% on last year Source: comScore MobiLens, 3 month average ending March 2015

EE is the largest operator in the UK Market share of operators (vol %) Source: comScore MobiLens, 3 month average ending March 2015

Samsung is the largest mobile phone manufacturer Market share of handset manufacturer (vol %) Source: comScore MobiLens, 3 month average ending March 2015

Google Android is the most popular smartphone operating system Market share of Smartphone operating systems (vol %) Source: comScore MobiLens, 3 month average ending March 2015

Majority of mobile phone users are using “connected media” % of mobile phone owners that use connected media Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video Source: comScore MobiLens, 3 month average ending March 2015

Newsbrands on smartphones

Newsbrands reach 78% of total smartphone audience % of people accessing newsbrands on smartphones 78% Nearly 23 million Smartphone users access newsbrands Via app or browser Source: comScore Mobile Metrix March 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

Newsbrands on smartphones reach more than the BBC 73% 78% Source: comScore Mobile Metrix March 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

Accessing newsbrands through a smartphone is particularly popular among young people % of Smartphone owners accessing news Source: comScore Mobile Metrix March 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

Newsbrands and cross-visiting comScore GSMA December 2014 Please note: Cross visiting is not yet available on comScore Mobile Metrix so the following charts use the last available comScore GSMA data

Almost 9 out of 10 newsbrand visitors also visit social media sites 91% of newsbrand visitors also visit social media sites on their mobile browser or via app Figures use browser and app data Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user Figures use browser and app data Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

More than 9 out of 10 newsbrand visitors also visit retail sites 90% …of visitors to newsbrand sites also visit retail sites on their mobile browser Figures use browser and app data Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

Mobile newsbrand visitors are twice as likely to visit Amazon Newsbrand visitors to Amazon index at 188 compared to average mobile internet user Figures use browser and app data Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group