Psychology of Color Fashion and ID

You’re hired! Imagine that you are a graphic designer. You just got hired on a part of the design team for a new restaurant. (we will draw for types of food served at the restaurant) You must create the name, slogan, and logo for a new restaurant. Your boss have given you complete freedom to be a creative or a simple as you would like. He has just insisted that the logo accurately reflects the restaurants style and concept. 15 minutes, we will share

Color is crucial! Most important and impactful element First thing people notice when they enter a room Helps create mood Leaves a lasting impression Easiest way to remodel, upgrade, or transform a room Easiest way to make an impression with the fashion Aka HUE- one of the colors on the color wheel

Moods Created By Color What color comes to mind when you think of…. Anger Peace Happy Hungry Energetic Relaxed

Red Exciting Courageous Powerful Aggressive Dangerous Energetic Red is often associated with the heat of sun and fire and is considered a high-arousal color, often stimulating people to take risks, according to color think tank, Pantone. It has also been shown to stimulate the senses and raise blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or danger Exciting Courageous Powerful Aggressive Dangerous Energetic

Orange Lively Cheerful Friendly Energetic Warm Orange is often associated with the heat of sun and fire and is considered a high-arousal color. It may stimulate feelings of energy, balance, and warmth.

Yellow Yellow is often associated with the heat of sun and fire and is considered a high-arousal color. It may stimulate feelings of optimism and hope or cowardice and betrayal. Cheerful Bright Sympathetic Cowardly Wise Warm

Green Natural Friendly Peaceful Refreshing Lucky Envious Hopeful Green is often associated with the coolness of leaves. People often associate it with nature, health, good luck, and jealousy.

Blue Calm Serious Reserved Depressed Dignified Serene Blue is often associated with the coolness of the sea and sky. It has been shown to calm the senses and lower blood pressure. It may stimulate feelings of trust, security, order, and cleanliness.

Violet/Purple Royal Dignified Dominating Mysterious Dramatic Purple is generally considered a low-arousal color. It may stimulate feelings of spirituality, mystery, royalty, or arrogance.

Other “Colors” White Black Grey Fresh Innocent Pure Faithful Peaceful Sophisticated Dignified Somber Desperate Mournful Wise White Fresh Innocent Pure Faithful Peaceful Grey Neutral Peaceful Sense of inclusion None offensive Security