1. Colors and Their Meanings
Why does color matter?

3. Red
Physical Response: Can increase heartbeat, breathing rate, blood pressure
Positive Reminders: passion, love, heat, power, excitement
Negative Reminders: anger, violence, danger, blood
Companies Who Use Red: Coke, McDonalds, American Red Cross

4. Orange
Orange create a strong emotional response. Either you hate it or love it.
Physical Response: makes you hungry
Positive Reminders: energy, warmth, demands attention
Negative Reminders: greedy
Companies Who Use Orange: Jamba Juice, Crush, Tropicana

5. Yellow Positive Reminders: joy, happy, hope, summer, friends
Negative Reminders: cowardice, dishonesty, hazard, illness
Companies: McDonalds

6. Green Physical Response: relaxing
Positives Reminders: peace, nature, health, good luck,
Negative Reminders: jealous, envy
Companies: H&R Block

7. Blue Physical Response: calming
Posistive Reminders: calm, cool, trust, confidence, loyalty
Negative Reminders: sad
Companies: Blue Man Group, Pepsi, Ford, Gap

8. Purple Physical Response: Calms the mind and helps it to focus
Positive Reminders: royal, noble, mystery, wisdom
Negative Reminders: pride, mean, stubborn
Companies: Yahoo

9. Pink Physical Response: energy
Positive Reminders: confidence, love, acceptance
Companies: Mary Kay, T-mobile

10. Brown Physical Response: feeling of goodness
Positive Reminders: earth, home, and comfort
Negative Reminders: dirty
Companies: UPS, Hershey’s

11. Gray
Positive Reminders: conservative, security, reliability, knowledge
Negative Reminders: old age, boring

12. Black Positive Reminders: formal, elegant, wealth, authority, power
Negative Reminders: fear, evil, sad, empty

13. White Positive Reminders: simple, clean, pure, youth, marriage
Negative Reminders: hospitals, cold