1. Psychology of Color

2. What is Color?

3. TINTS and SHADES
Tint is the mixture of color and white to increase lightness.
Shade is the mixture of color and black to decrease lightness.

4. Red is the color of fire and blood, so it is associated with danger, anger, power, determination as well as passion and love.
Red is an intense color that stimulates the heart.
Red can cause you to feel hunger.
RED

5. LIGHT RED represents sensitivity and love.
The lighter the color, the more gentle and/or positive the characteristic symbolized. Likewise, darker tends to be stronger and/or negative.
LIGHT RED represents sensitivity and love.
PINK signifies friendship.
DARK RED is associated with rage, anger, leadership, courage.

6. Orange is a combination of red and yellow, and thus combines many traits of both.
Orange can represent
enthusiasm,
happiness, creativity,
determination,
success, encouragement, as well as negative aspects related to these things.
Orange

7. Dark orange can mean dishonesty and distrust.
The lighter the color, the more gentle and/or positive the characteristic symbolized. Likewise, darker tends to be stronger and/or negative.
Dark orange can mean dishonesty and distrust.
Red-orange corresponds to aggression and thirst for action.

8. Yellow is the color of sunshine and often signifies joy, happiness, intellect, and energy.
Yellow produces a warming effect, stimulates mental activity, and generates muscle energy. Bright yellow is an attention getter, which is the reason taxicabs are yellow. However, when overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms.
Yellow

9. Dull (darker) yellow represents caution, decay, sickness.
The lighter the color, the more gentle and/or positive the characteristic symbolized. Likewise, darker tends to be stronger and/or negative.
Dull (darker) yellow represents caution, decay, sickness.
Bright (Light) yellow is associated with intellect, attention, freshness, and joy.
Gold evokes the feeling of prestige. One meaning of gold is wisdom and wealth. Gold often symbolizes high quality or something of great value.

10. Green Green is the color of nature. It
often symbolizes growth, harmony,
freshness. Green
has strong emotional
correspondence with safety which is maybe why it relaxes people. This is the reason actors wait in “green rooms” before appearing on television.
Green can improve vision and is easy
on the eye.
Humans see more shades of
green than any other color.

11. Dark green is associated with selfish ambition, greed, and jealousy.
The lighter the color, the more gentle and/or positive the characteristic symbolized. Likewise, darker tends to be stronger and/or negative.
Dark green is associated with selfish ambition, greed, and jealousy.
Yellow (dull)-green can indicate sickness, cowardice.
Blue-green is associated with emotional healing and protection.
Olive green is the traditional color of peace and protection.

12. Blue
Blue is the color of the sky and sea. It symbolizes trust, loyalty, confidence, intelligence, faith, truth. However, blue is also associated with sadness.
Blue causes the body to release calming chemicals, slows heart rate, and lowers body temperature.
Blue causes the opposite effects from red.

13. The lighter the color, the more gentle and/or positive the characteristic symbolized. Likewise, darker tends to be stronger and/or negative.
Light blue is associated with healing, tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, strength of character, and seriousness.

14. Purple combines the stability of blue and the energy of red
Purple combines the stability of blue and the energy of red. Because of such differences between these two, purple has a lot of different meanings.
Purple is associated with royalty. It symbolizes power, nobility, luxury, dignity, and ambition. It conveys wealth and extravagance.
Purple can also symbolize independence, creativity, mystery, and magic..
Purple

15. The lighter the color, the more gentle and/or positive the characteristic symbolized. Likewise, darker tends to be stronger and/or negative.
Light purple represents feelings of romance or nostalgia (fond memories).
Dark purple evokes gloom and sad feelings. It can cause frustration. However, it is also generally symbolic of magic and carries an air of mystery.

16. White White is generally symbolic of innocence.
White is considered the absence of color.
White is generally symbolic of innocence.

17. Black
Black is associated both positive and negative ideas: power, elegance, and formality but also death, grief, and evil.
Black denotes strength and authority; it is considered to be a very formal and prestigious color. (example: a black tie event)
Black is also a color associated with fear and the unknown (black holes). It can have a negative connotation (blacklist, black death).