Organization/ Structure/ Form Joliffe’s Rhetorical Framework Design Exigence Audience Purpose Logos Ethos Tone Pathos Organization/ Structure/ Form Diction Syntax Imagery Figurative Language

Rhetorical Situation Exigence (why the author picked up the pen) Audience (to whom he is speaking) Purpose (what the writer wants the audience to do or think as a result of writing this piece)

Exigence The writer’s reason to write This is NOT the purpose of the writing “Driver of the writer” “Motivation” “Inspiration” What does the author care about? What is the author concerned about?

Audience Indirect Direct Intentional Possible

Purpose Pertains to “this” text As a result of “this” writing… What should the audience know, do, think, etc.?

Appeals Logos Ethos Pathos

Logos Logic Reason Of the mind Synonyms?

Ethos Credibility Of the author, work – appeal “of” the author, rather than “to” the audience This is not an appeal to ethics Synonym?

Pathos Emotion Self interest Character Morality This would be where appeal to ethics would fall - (remember, “to” vs. “of”)

Organization/Structure/Form Order or sequencing of ideas. The way a writer puts it all together, AND what different “it” makes. (IT = arrangement or structure.)

Surface features Language strategies fall under: Diction Syntax Imagery Figurative Language

Examples of Language Strategies: Repetition Distinctive sentence structures: Long, periodic sentence or, Very short one-word sentence exclamation Contrasts Irony

More examples of Language Strategies: Parallelism or repetition of words or ideas Figures of speech like: Powerful metaphors Personification Metonymy allusions Allegory