Case studies Digitally printed folding cartons on Series 2 and 3 presses by current Indigo users

Pemara adds a powerful new dimension to folding carton digital production The HP Indigo 30000 Digital Press makes a perfect match for the product carton and its label Challenge Continue to be industry leader in the region by expanding its business to include digital production of folding cartons. Meet demand from brand owners for consistent, high quality packaging, ensuring a product label and its carton match. Solution Invest in the HP Indigo 30000 Digital Press for the production of folding cartons, and to compliment label production on its HP Indigo WS6000 and WS6000 Digital Presses. Set up a new division within the company called Pemarapack dedicated to develop its folding carton business. Results Able to offer fuller packaging solution for existing and new brand clients. The 29-inch format of the HP Indigo 30000 supports greater productivity and production of larger cartons. On-demand short-run carton production reduces client overstocking and eliminates the problems that can be caused by obsolete product lines. Variable data capabilities support production of individual designs along with serialization to protect against counterfeiting. “In the HP Indigo 30000 Digital Press, HP has produced an advanced and finely tuned machine. It enables us to provide new marketing opportunities to our customers. For instance, the ability to prototype new products before full scale market production is of growing importance in the sectors we serve. It is inexpensive and viable with this HP solution.” – Damien Prunty, general manager, Pemara Labels Industry: Labels & Packaging; Folding Cartons; Region: APJ, Australia

Olde Mecklenburg Brewery – Christmas special edition Challenge Inventory reduction Create a seasonal packaging (Christmas edition 3-pack) Solution Printing both labels and carton on the HP Indigo WS6600 with In Line Primer 7 days turnaround – from idea to execution Results Reduction in material obsolescence Higher shelf appeal “The Indigo WS6600 has allowed us to open new markets and offer new products to our existing customers” Tom Mcrae, VP of Sales and Marketing, Copac Customer: Copac, USA. 1 x WS6600, including ILP A converter who could offer a customer a one-stop-shop solution for higher shelf appeal, in the busiest time of the year – the holiday season.

Labels & folding cartons http://www.youtube.com/watch?v=Bm-wYoHO8DU

Luxury carton packaging in Mexico Challenge High quality packaging for special promotions Multiple SKUs with one finishing process Solution Printing on the Indigo WS6000 Shared post print finishing process Results Outstanding quality Better solution for market needs Economical benefits “Changing the image of the product on a regular basis allows our client to offer end-customers exclusive products, which can only be achieved with this digital technology” Promographic & Design, Mexico Customer: Copac, USA. 1 x WS6600, including ILP A converter who could offer a customer a one-stop-shop solution for higher shelf appeal, in the busiest time of the year – the holiday season.

Incollina – Personal Care natural products Situation Incollina has a small luxury skin care product line across 3 different box shapes and dozens of different graphics. Incollina sales most products online to limit inventory and allow constant changes in content Challenge Folding carton converters have minimum order threshold and long turnaround time. Incollina looked for an economical short run solution, which maintains their demands for high quality packaging and limited inventory Solution Printing on 18 pt. board on the Indigo WS6600, varnish, hot foil stamping and cutting on the ABG Digicon, folding and gluing with a nearby trade finisher

1:1 interaction with consumers Situation Successful basketball team wanted to create a luxurious mailer to supporters who purchased premium season tickets Challenge Custom made, personalized box, required strong W2P capabilities, automated workflow, and high value Variable Data / Image Printing – must be Indigo! Solution W2P customized solution, printing on 18 pt. board on the Indigo 7500, spot varnish offline

1/1 interaction with consumers The same box was used in an online personalization campaign by a large telecom network

Many more examples Customized /personalized “name tag carrier” boxes for conferences and seminars Grab attention and turn a negligible item to a keepsake - personalized boxes are used as “carry on” for name tag in conferences. 3d medical products brochure Branded tissue box as a pharma marketing tool. Deliver marketing message by gaining “desk share” on the doctor’s table

Many more examples Web to print B2C product personalization – create your own box online Wrigley’s MyExtraGum – design your own bubblegum box online Lindt – add pictures and personalized messages to a chocolate bar Pepperdige farm Goldfish – order you customized box of Goldfish for birthdays, holidays and parties

Thank you