Make generation Z financially literate! Dániel Matzner – Bálint Szentirmai 2017 „An investment in knowledge pays the best interest.” Benjamin Franklin

What is the root of the problem? The current generation will not learn about financial planning, nor get the right education from their family What is the root of the problem? Minimal or no knowledge of savings’ benefit Lack of financial socialization in the schooling system $ Financial instituitons have pejorative connotation ??? t

My First Template The path to responsible financial knowledge leads through joyful gaming and competition 1. Creating a real life experience gaming application The students have to solve different financial challenges 2. Competetion motivates the student for daily use The results would be comparable with classmates 3. A prize for the best will improve their choices Learning require tons of practice. An attractive goal simply enhances gametime 4. At the end everybody wins The quests will educate the next generation to understand finance, and the students will earn experience and prizes

Students learn financial literacy by running their own virtual cafe My First Template Students learn financial literacy by running their own virtual cafe GrowWise Manage the cafe Your Progress A B C D 100% Buy stock 65% 75% 90% 70% Buy assets 04 05 Income reports 03 02 Elemer Kiss Arany János High School Manage savings & debts 01 Income: 2000 EUR Debt: 1500 EUR Profits: 500 EUR 11/B GrowWise

INDIVIDUAL COMPETITON My First Template Students compete both individually and with their institution, which makes them more engaged INDIVIDUAL COMPETITON 400 participant The game makes them engaded Success is glory among peers Motivate the to share their story on social media Money prizes for the top 3 of every participating school Free smartphone insurance for the top 10% SCHOOL COMPETITION 50 high school from Budapest Competing as a community is highly motivating for students Kids are easy to reach via their teachers Engage parents to spread the word and motivate their kids Money prize for the top 3 schools

My First Template The GrowWise project changes the financial awareness of 400 student while improves brand image and gains 40 clients by 2018 40 new cient 400 potential future client Socially responsible brand image The top performers are awarded a 6 month smartphone insurance package for free. The participants will have a positive image of Generalli They become responsible clients They will trust Generalli Raise financial awareness of participants and their friends and families Support schools Promote entrepreneurship Top 10% Participants and their friends Marketing reach

My First Template Our goal is to reach at least 400 players in the first year from 220 000 EUR Creating the application Plan the game’s business model, Visualizing UX 2017 july 30 000 EUR Marketing Online (FB and Google Ads, webpage) Offline via visiting schools 2017 july -sept 15 000 EUR 2017 sept - dec Competetion Online support and development 60 000 EUR Award ceremony – winners 150 finalist get cash reward 3 top schools win 15 000 for education development 2018 jan 100 000 EUR 2018 jan - feb Smartphone insurance All-in-all great performers get some reward too 15 000 EUR

My First Template Creating a platform which teaches finance while having fun is our overall goal! support education increase literacy Shed light on new problem and improve the student’s financial thinking Raise financial awareness 01 Adequate loans help them to reach their goals more effectively Improve the perception of loans 02 The top performers are the most important target group for Generalli Find new potential clients 03 Consumer data 04 Gaming creates new datapoints, which helps to understand them