Social Media Marketing for your Small Business

Slides:



Advertisements
Similar presentations
Social media for business by Frank Flores Hash Cloud Studio A Creative Marketing Agency 200 Industrial Rd. Suite 155 San Carlos, CA (650)
Advertisements

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.
30 Tips in 30 Minutes Marketing Your Event on Social Media.
SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.
Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.
Marketing with By Nithin Vellappali.
Social Media Marketing for your Small Business. phone: website:
Welcome Social Media Basics. Who: Three social chicks with a passion for engagement, collaboration and building relationships online and
Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.
Top 5 Facebook Tips Mark Smith Rosemary Turner. What is Facebook? Users create a personalised profile for themselves and then add people as friends to.
By: Aaron Gustafson Owner Computers N’ Stuff.  Facebook is FREE!!!  Youtube is FREE!!!  Twitter is FREE!!!  Google Plus is FREE!!!  Website hosting.
WEB 2.0 AND B2B MARKETING Dr. Dawne Martin MKTG 241 November 15, 2012.
Facebook Clinic and Online Strategies for Your Business Building the foundation for a successful web presence.
Plugging In Connecting with your Membership On Line T HE A MERICAN L EGION.
New Media Presentation by Erin Vince. Basic Uses of New Media  Keep connections  Stay Informed  Market and Branding  Free advertising  Create a Following.
Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Intro to Social Media Marketing.
“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.
SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.
Marketing Your Business Through Social Media. FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social.
Social Media What is it? Why should we use it? How do we use it? Mary Bethea Assistant District Staff Officer-Public Affairs / Social Media 5 th Northern.
Introduction Position your online or offline business Quickly and safely grow a huge army of potential clients Productively interact with your new and.
Introduction Position your online or offline business Quickly and safely grow a huge army of potential clients Productively interact with your new and.
Drive brand awareness. YouTube Promoted Videos YouTube Promoted Videos. Leveraging Your Video Assets.
Intro to Online Advertising.
WEB ANALYTICS ECOMMERCE SOCIAL MEDIA SEARCH ENGINE OPTIMIZATIO PAY PER CLICK MANAGEMENT EFFECTIVE WEBSITE COPY.
Social Media is: ? Social Media: are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing.
Facebook 101: What Dance Studio Owners Need To Know Presented By: Jill Tirone facebook.com/dancefitmarketing
22 Social Media Marketing Trends for 2010 Dreamgrow Digital
Join the Conversation: Active Listening on Social Media By Lauren Cleland New Media Specialist, Explore Georgia #TeamGaSocial.
European Workshop “Using Open Educational Resources for enhancing e-Mentoring” Capacity of Social Networks for promoting ideas Ton Brouwers Partner BECAUSE.
Training course “Stay Tuned Online” Djakovo, Croatia of September 2015 #StayTunedOnline
Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.
Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Grow Your Business with Social Media - Without Losing Your Mind!
Riverside Nashville Department of Communications Ministry Area Workshop – Marketing Communications SOCIAL MEDIA.
HOW TO DOMINATE TWITTER Communicating with 140 Characters..
COMPANY PROFILE. ABOUT YELKOTECH We are a team of young, ambitious and deeply inspired professionals with endless creative energy and passion. Our innovative.
6 Steps to Social Media Marketing SUCCESS! Keeping SBDCs Ahead of the Social Media Learning Curve By Herb Lawrence, ASU Small Business and Technology Development.
Taking the Social Media Plunge: Leveraging the Power of Social Media to Effectively Market Your School.
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. How to Own the First Page of Google for Your Brand …and dominate.
Build Community. Engage Clients. Add a ‘like’ Add a ‘like’ to Build Community and Engage Clients.
Get Affordable Online Marketing Services To Grow Your Online Business –Evirtual Services
A project by Advertise on Facebook Over 1 billion people. Facebook connects with their right ones.
INTRODUCTION TO SOCIAL MEDIA. MARKETING TOOL Global Networking 24/7 Building a Following Giving to Others Building Quality Relationships Online Sales.
Facebook Marketing- A Way to Get Business Lead. Understanding Facebook Marketing Importance Step-to-Step Facebook MarketingFacebook Marketing What is.
The following Pitch Deck aims to help you sell Facebook Paid Ads to your clients. REMINDER: Get statistics and talking points on Facebook Paid Ads to.
Marketing Data: 50+ Charts & Graphs
Facebook – Schools???.
Marketing Data: 101 Charts & Graphs
CONTENT MARKETING & SEARCH
Social Unleashed: Unlocking the Transformative Power of Social Marketing Doug Laird CMO Wildfire, a division of Google.
Discover How Your Business Can Benefit from a Facebook Fanpage
Discover How Your Business Can Benefit from a Facebook Fanpage
How to Build Your Social Media Platform
Social Media Marketing for your Small Business
Your Glass Company Needs to Use Social Media…but in the Right Way
Traffic Audit Industry: Internet of Things (IoT) Ted Politidis Head of SEO
Introduction Position your online or offline business
Affordable digital marketing services
Make Your Social Media Marketing Easy, Effective & Efficient
Directions Please read the following slides.
Why listen to me? Sr. Digital Marketing Specialist for Fastline Media Group Social media is my world Fastline has seen a… 1,044% growth in Facebook audience.
Social Media Marketing Strategy Template
DIGITAL COMMUNICATIONS Gus Chikamba
Social Media Management
Advertising, Branding, and social media
Advertising, Branding, and social media
Helpful Things To Know For Successful Digital Marketing Strategy Presented By:- Abhinav Shashtri.
Presented By:- Abhinav Shashtri. Index SR.NOTitleSlide No 1Introduction: Build Awareness: Buildup Brand Image: Content Improves Website.
Introduction To Digital Marketing. Digital Marketing Consist Of  (SEO) Search Engine Optimization  (SEM) Search Engine Marketing  (SMM) Social Media.
Social Media Marketing Strategy Template
Presentation transcript:

Social Media Marketing for your Small Business

Edge Rank determines the virality of your posts Affinity = how relevant to the user. Weight= type of post: photos, videos, links Decay = as a post gets older the lower the value

Think of your website as the body of an octopus and your social media as the tentacles. Your online presence should direct customers back to your website.

Why is Social Media so important? Makes you available to your customers 24/7. Facebook pages don’t close. You can offer an open dialogue to your customers, shows them you have a willingness to listen. You dictate how your customers perceive you by the messages you put out on social media. Connect your with customers Brand your business Promote your service or product Increase traffic to your website Increase Sales through online conversions

What’s out there? Platforms

Facebook If Facebook was a country, it’d be the third largest in the world! Facts Allows registered users to create profiles, upload photos and videos, send messages and keep in touch with customers. As of May 1, 2013 Facebook has 1.11 billion monthly active users and 751 million mobile users.

Getting Started on Facebook Create a page instead of a profile Pages offer advertising and analytics. Pages have an unlimited number of fans.

Appealing cover photo/logo. About Page is 100% complete.

Yelp Facts Allows users to write a reviews of any local business. Ultimate word-of-mouth marketing tool. Yelp users are searching for local businesses with the intent to spend money, and they’re using Yelp to decide where to do it. Facts Allows users to write a reviews of any local business. 4 out of 5 users visit Yelp with the intent to buy. (Nielsen)

Getting Started on Yelp Help assess customer satisfaction. Reputation management. Claim your business. Basics - About - Photos of your business - Message all reviewers

Star Rating Price Range Hours Map

Pinterest 25 million users. What is the appeal? Like-minded people find each other on Pinterest to share ideas. It’s easy. Moms are 61 percent more likely to visit Pinterest than the average American. Facts Pinterest is a visual pin board that allows users to share interesting content they find on the web. Started in 2010, Pinterest is the fastest growing social media network ever.

Getting Started on Pinterest Business profiles now with analytics. Create boards that are relevant to your business. Organization. Create a business profile. Basics - Upload company logo/product photos - Create boards and repin! - Follow relevant people - Consistent updates

Which one is best for my business? Platforms

Product Age Gender Location Lifestyle B2B or B2C There are a variety of factors you can look at. This chart can give you some direction in knowing your audience. Social Media can help you figure how your customers fall in these categories by looking at: Analytics Interacting with your customers can give you more insight

How To Measure Results

Insights and Analytics Content is king ♕ Followers Consistency Insights and Analytics SMM doesn’t translate immediately into online conversions, it’s an investment over time. Questions to ask yourself: Have your profits increased overall? Have you received valuable information? Has your brand’s reputation improved? Here are things to consider if you’re looking for results. LIKES COMMENTS SHARE REACH

Insights Analytics

How to budget? Costs

No upfront costs. Main cost is time. Try social media yourself. Hire a consultant if necessary.

Contact 403 South Mission Dr. San Gabriel, CA 91776 +626 400 4511 www.readyartwork.com