COMPLEMENTARY TEACHING MATERIALS CABI TOURISM TEXTS 4th Edition Leisure, Sport and Tourism, Politics, Policy and Planning A. J. Veal COMPLEMENTARY TEACHING MATERIALS

Leisure, Sport and Tourism, Politics, Policy and Planning, 4th Edition CHAPTER 7 Strategic Planning Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

Outline Introduction Types of plan Strategic planning: introduction Terms of reference/brief Values, mission/vision, goals, objectives Land-use planning Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

Types of plan: generic (Table 7.1) Development application application for a specific development Development plan land-use for a city, county or suburb Environmental impact assessment study of effect of development on flora, fauna, landscape, cultural heritage, waterways, traffic, noise Management plan design/management plan of a specific site – e.g. park Master plan detailed land-use plan for a specified area Statutory plan plan required and backed by law Strategic plan broad principles and issues, generally with a planning period of several years Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

Country-specific plans: UK Regional spatial strategy (statutory) regional (several counties) plan: framework for LDFs includes regional transport strategy; sub-regional strategies Local development framework (LDF) (statutory) detailed district council land-use plan includes: local development scheme; statement of community involvement; annual monitoring Local cultural strategy (official but not statutory) local council plan for sport, arts, tourism specified by Department of Culture, Media and Sport (DCMS) Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

Country-specific plans: Australia (NSW) Local Environmental Plan (LEP) statutory land-use plan for a single local council area State Environmental Planning Policy (SEPP) statutory plan for issues of state significance, e.g. Kosciuszko National Park – Alpine Resorts (2007); Coastal Protection (2002) Section 94 Contributions Plan statutory plan re. levies to be paid per building by developers , to cover costs of infrastructure e.g. roads, drainage and leisure facilities, under Section 94 of the Planning Act State plan ten-year strategic plan for all state activities 2006 plan includes targets for participation in sport/physical recreation, cultural activities and tourist numbers and spending Leisure/recreation/tourism strategy non-statutory local council plan for leisure etc. Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

DCMS: links between plans (Fig. 7.1) Strategies of national and regional agencies Other statutory plans + other non-statutory plans Local council corporate strategy/ best-value performance plan Local cultural strategy Individual service/facility strategies/plans

Levels of decision-making (Table 7.2) Indoor sport/ leisure centre Tourist Commission National park organization Day-to-day Choose brand of floor cleaner Decide what info. to send to inquirer Close park for a day due to flooding Strategic Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

Levels of decision-making (Table 7.2) Indoor sport/ leisure centre Tourist Commission National park organization Day-to-day Choose brand of floor cleaner Decide what info. to send to inquirer Close park for a day due to flooding Decide seasonal price increases Commission market research project Appoint one ranger Strategic Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

Levels of decision-making (Table 7.2) Indoor sport/ leisure centre Tourist Commission National park organization Day-to-day Choose brand of floor cleaner Decide what info. to send to inquirer Close park for a day due to flooding Decide seasonal price increases Commission market research project Appoint one ranger Employ new manager Choose 3-year marketing theme Designate a new national park Strategic Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

Levels of decision-making (Table 7.2) Indoor sport/ leisure centre Tourist Commission National Park organisation Day-to-day Choose brand of floor cleaner Decide what info. to send to inquirer Close park for a day due to flooding Decide seasonal price increases Commission market research project Appoint one ranger Employ new manager Choose 3-year marketing theme Designate a new national park Reorganize staff structure Open offices in target market locations Adopt ‘user pays’ principle Strategic Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

Levels of decision-making (Table 7.2) Indoor sport/ leisure centre Tourist Commission National park organization Day-to-day Choose brand of floor cleaner Decide what info. to send to inquirer Close park for a day due to flooding Decide seasonal price increases Commission market research project Appoint one ranger Employ new manager Choose 3-year marketing theme Designate a new national park Reorganize staff structure Open offices in target market locations Adopt ‘user pays’ principle Strategic Build large extension to centre Determine target markets for next 5 years Allow mining in national parks Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

Nested planning/ decision-making process (Fig. 7.2 from Fig 6.3) 1. Terms of reference/brief 2. Values/mission/vision/goals 3. Decide planning approach 4. Environmental appraisal 5. Consult with stakeholders 6. Develop options 7. Evaluate options 8. Decide strategy/goals/ objectives Programme A Steps 1-8 9. Implement Programme B Steps 1-8 9. Implement Programme C Steps 1-8 9. Implement Programme D Steps 1-8 9. Implement 10. Monitor/evaluate /feedback

1. Terms of reference/brief Outline of details of the task – e.g. to develop a plan or strategy Timescale – typically 10 years Scope outdoor leisure? arts? N.B. ‘leisure’ to include home-based leisure? commercial (e.g. entertainment, pubs, restaurants)? tourism to include day-trips? Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

2. Values, mission/vision, goals, objectives moral, philosophical, political principles that guide the plan Mission/vision organization’s purpose or raison d’être Goals more detailed statements of components of mission/ vision Objectives more specific targets, usually with timeline and quantification Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

Values, mission/goals, objectives hierarchy (Fig. 7.3) Programme I Objective 1 Objective 2 Goal A Programme II Objective 3 Objective 4 Mission statement Goal B Programme III Objective 5 Goal C Programme IV Objective 6 Goal D etc. etc. Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

Values, mission/vision, goals, objectives (Table 7.3) Definition Values Moral/political/operational principles guiding all the activities of the organization Mission/vision Overriding purpose of the organization Goals More detailed expression of the mission Objectives Specific targets reflecting the goals to be achieved in a specified time-period and often quantified Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

Examples of missions/goals 1 (Box 7.1) Australian Sports Commission, Strategic Plan, 2011–2015 Mission: To lead the national sport sector and support national sporting organizations and other sector partners to deliver sport to Australians Goals: Increased participation in sport Increased international success Sustainable sport Enhanced ASC capability to lead, partner and support Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

Examples of missions/goals: 2 (Box 7.1) UK Government, Sporting Future: New Strategy for an Active Nation, 2015 Outcomes Physical well-being Mental well-being Individual development Social and community development Economic development Outputs Maximizing international and domestic sporting success and the impact of major events. More people from every background regularly and meaningfully taking part in sport and physical activity, volunteering and experiencing live sport. A more productive, sustainable and responsible sport sector. Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts

Examples of missions/goals 3 (Box 7.1) Arts Council England: Strategic Framework: 2010–2020 Mission: We want excellent arts and culture to thrive, and we want as many people as possible to engage with it. Goals: Excellence is thriving and celebrated in the arts, museums and libraries Everyone has the opportunity to experience and to be inspired by the arts, museums and libraries The arts, museums and libraries are resilient and environmentally sustainable The leadership and workforce in the arts, museums and libraries are diverse and appropriately skilled Every child/young person has the opportunity to experience the richness of the arts, museums and libraries Leisure, Sport and Tourism, Politics, Policy and Planning, 4th edition, Veal, 2017, CABI Tourism Texts