Event Based Fundraising John Kelly Trempealeau County Community TV Friday at 9:00 am

Trempealeau County Community Television LIVE-Call in Auction Overview of the TCCTV Auction Short Video Clip/s from 2017 Auction Determining how an Auction could work for your Facility Direct and Indirect goals and revenue gains from Auction style fundraising

TCCTV Auction Model Direct Revenue Goals and Gains TCCTV averages $4000.00 per auction This is from approximately 120 items auctioned, 40 per night, 3 nights of auction for 3 hours (7pm-10pm) TCCTV receives all funds received (Some items are subject to sales tax…) On average TCCTV receives 90-95% of item value, e.g., $20 item auctions for 18-19…some items go over some are under… High Value Item incentive…bonus items Items of $50 or higher value that auction over value, winning bidder gets bonus item, Wheel of Luck…usually 1 or 2 high value items in bonus each night e.g., Kindle, Brewers’ Tickets Direct Revenue is somewhat low compared to number of staff and volunteer hours needed for execution…Auction funds received are reserved for equipment that is available for public use and check out

TCCTV Auction Model Indirect Revenue Gains or Impact Great Public Outreach Soliciting businesses informs people about station and services provided Getting to know local business owners or organization leaders is great for year around networking benefits Providing acknowledgment of donating businesses during auction shows appreciation of local businesses and ties community groups and businesses to station. Builds Volunteer Base! The auction is Fun. People enjoy volunteering for it, and they tell friends and family to watch, who bid, who support station with donations and become familiar with station programming and services via Auction Hosts who are promoting station and local business. Grows long term underwriters Business acknowledgment leads to annual underwriting contracts and relationships

Trempealeau County Community Television Region of coverage 11 rural communities 7 school districts 30,000 residents - Types of business in Trempealeau County Agriculture Industry (Ashley Furniture/Golden Plump Chicken A few chain stores (Hardware Hank, Ace, & BP filling stations) Mostly Locally owned small businesses

TCCTV Live Auction Model How does the Auction Work? Donor and Item Solicitation Utilizing Volunteers Uniform Message/Brochure Collection Dates Auction Night Tech Crew (2) Camera Operators (3) phone Bank Operators Auctioneer/Emcee (4-6) Hosts Graphics Operator Director Floor Director/Merchandise Coordinator and Crew Manager

TCCTV Live Auction Shot of Phone bank operators-Use of 2 overlays Each item receives lower 3rd with business info and item value Current bid appears in upper right corner

TCCTV Live Auction Model Shot from Red Board Host Camera Boards are color coded Each “Board contains 6 items and the scripts for hosts gift cards are pinned to cork board for display-physical items are placed on top or in front of table

TCCTV Live Auction Model How does the Auction work? Pre-Production Preparation Script writing for donated Item Image/s or video for donated Item or business (donor Tier Breakdown) Silver (0-$49) Gold ($50-199) This donor’s Item features still images from business during item auction Platinum >$200 This donor’s Item features video and VO from business during item auction On-Screen Graphics for LIVE program Item Description with Donating business Current High Bid Up Coming Items Ticker-overlay inserted by TelVue system-lists upcoming items

TCCTV Live Auction Model How does the Auction work? Phone Bank Phone Operator Protocol Utilizing Local businesses and Organizations for Volunteers Food Sponsor Role of the Host/s Describe item for Auction Relay messages to audience at home Provide information about the value of the station Provide Acknowledgement of the donating party to the viewing audience

TCCTV Live Auction Model Camera/Studio Layout 3 Item Boards-Red & Blue Boards displays 6 items Black displays 2-3 Approximately 5 min per items on Red and Blue, and 10-12 for black This gives hosts breaks and allows for informational videos between boards Pick up and Pay video (how to, and where to get item if you win auction Food Thank You (Acknowledgment video for business that donates food for volunteers and staff on tech crew) (3) Camera format Host Camera Auction Item Camera Auctioneer & Phone Bank/Bonus Wheel

TCCTV Live Auction Model Every Station is unique in its service area or community A Live auction and be tailored to fit your stations needs and facility specifications It gets easier Many elements from previous year can be used over, TCCTV will be doing our 6th auction in 2018, hours needed to prep have drastically reduced, business owners and viewers look forward to event each year…makes soliciting easier and viewership greater during auction.

TCCTV Live Auction Things I’ve Learned and Tips Embrace the indirect impacts…they give back year ‘round Set dates to begin and end Soliciting Donation items…give time to schedule and promote auction items…Facebook/twitter to tease items Viewers tend to bid the most on items at the $25 dollar value To high of value and its hard to get full value from bidder Group lower value items together, to create $25 auction items Auction items must be labeled and numbered…use a simple system. TCCTV uses ascending numbers (e.g., Red 15…or Blue 65… TCCTV keeps all gift certificates with Matching Board folder/host scripts for each night Physical items, (e.g., a lamp get a color and number sticker, gift certificates should also be labeled with number.

John Kelly-Trempealeau County Community Television Fundraising John Kelly-Trempealeau County Community Television Friday, July 14th at 9am