Organizational Insider: Building Relationships with Utilities and Service Providers Andy Chase – Utility Recruitment Matt Hemmendinger – Organizational Engagement

Discussion Agenda What is currently working for you? Andy’s Process - Recruitment Matt’s Process – Renewal and Engagement Benefit Proposition New member benefits setup Extra value of organizational membership How can we combine efforts?

Collaborating with the Cal-Nevada Section Networked with Section Leadership Identified 130 potential utilities to visit Recruited 6 volunteers (Section ED & Staff, Public Works Director, Operator,  Service Provider) Booked meetings with 10 utilities 8 now utility members!

ACE & Recruiting 12 now utility members! Targeted utilities in the greater Chicago area Illinois & Michigan Sections Partnered with ED Laurie Dougherty, Volunteer Mike Ramsey Visited MI Section with ED Bonnifer Ballard Booked meetings with 20 utilities 12 now utility members!

Goals Help you meet your Section Challenge Goals Grow your: Revenue Conference attendance Conference sponsorships Conference exhibitors

Onboarding to . . . Finalize agreement to become member Onboarding process Automated series of tutorial emails Send request for additional Individual members Conduct welcome call with main contact 6th-Month Check-In Update main contact (if necessary) Update org size (if necessary) Obtain additional contacts for targeted communication

. . . Renewal 90 days before expiration through 90 days after Renewal notices sent by mail and email each month Late orgs are called and emailed about renewing Sections are enlisted to help with orgs that are 2 months late If necessary, org is activated early with a promise to pay Dropped orgs receive re-marketing to rejoin AWWA

Are all employees Individual Members of AWWA? No, each organization has a specific number of Individual Memberships included in the benefits package. All employees of member organization receive the member discount price on AWWA products and services.

New Small System Benefits Enhance version of Let’s Talk Safety 2017 to include: 12 Safety Training Video 9 O&M Training Videos for Small Systems Free online and in-person training opportunities for utilities serving populations of 10,000 or less

New Benefits for Org Members Utility Grade Future Benefit: Members (Named Representative and Additional Active Members) AWWA Standards Grade 80 Maximum of 1 member Grade 81 3 members 1 Single License CD Grade 82 6 members 9 Person Multi-user License Grade 83 9 members Grade 84 14 members Grade 85 17 members 24 Person Grade 86 25 members 24 Person Service Provider Grade Future Benefit: Members (Named Representative and Additional Active Members) AWWA Standards Grade 74 2 members 1 Single License CD Grade 90 Grade 91 3 members Grade 92 8 Members 9 Person Multi-user License Grade 93 13 members Grade 94 16 Members 9 Person Multi-user License and 1 Print Subscription

Individual v. Organizational Membership Extra benefits of Utility Membership: Standards* Let’s Talk Safety Buried No Longer Pipe Replacement Modeling Tool Water Services Insider Government affairs and public relations assistance Discounts for full staff *Small systems (<5,000 connections) do not get Standards Individual members receive: Journal – American Water Works Association Opflow Magazine AWWA Connections Newsletter Section membership Member Pricing Discount Voting rights

Individual v. Organizational Membership Extra benefits of Service Provider Membership: Discounts on: Exhibiting Sponsoring List Rental Standards Water Services Insider Government affairs and public relations assistance Discounts for full staff Individual members receive: Journal – American Water Works Association Opflow Magazine AWWA Connections Newsletter Section membership Member Pricing Discount Voting rights

Promotions & Membership Discounts Section-customized applications www.awwa.org/MembershipTools Promotions & Membership Discounts Section-customized applications Ads for your website, newsletter, and conferences Membership Brochures Samples and Templates Member Appreciation Materials

Contact Us Matt Hemmendinger Utility Recruitment: Andy Chase achase@awwa.org 303.734.3408 All Other Org Inquiries: Matt Hemmendinger mhemmendinger@awwa.org 303.734.3471 membership@awwa.org