1. State Council Membership Director Meeting
Friday

2. Welcome (or Welcome Back) Introductions What have you told us?
Project Work:
Training Your Chapter Membership Director - Workbook
State Conference Membership Activities (Other Events)
Chapter Membership Engagement and Retention
New Membership Recruitment
Report Out
Takeaways

3. What are your Biggest Challenges?
Engaging Chapter Membership Directors and Sharing Information – 73%
Supporting chapters in their efforts to attract new members – 61%
Helping chapters create and implement consistent membership marketing plans – 61%
Helping chapter engage and retain their current members – 54%
Helping chapters promote SHRM member benefits to Local Members – 38%
Others?
Engaging volunteers who have full-time jobs
Info lost between chapter presidents and their boards
Helping chapters track and document their marketing efforts

4. Chapter Membership Directors should understand…
Engagement Tactics that lead to higher renewal – 85%
Creating a membership marketing plan – 73%
How to track their membership numbers (Acquisition and Retention) – 65%
How to convert leads/prospects into members – 58%
best practices – 30%
How to budget for membership marketing practices – 27%

5. What Tools could Help At-large toolkit for chapters to utilize
Online collection of sample s and brochures to avoid reinventing the wheel
Collect member video testimonials and stories – emotion sells!
Online templates to track conversions, cost of acquisition and retention numbers
VLS First-time attendee boot camp content
Standardized record retention system for all chapters
Description of how State Council Mem Director vs. MEA vs. FSD can help chapters
Membership Marketing Plan
Better understanding of what members want – not just attending meetings
Review of what is on the VLRC to help chapters – attend webinars

6. Project Work

7. Report Out – Project Work

8. BRING IT HOME
TAKE
ACTION
NOW!

9. So take action. Now that you have a lot of ideas, how do you prioritize?
Take a quick minute to jot down the quick wins – high impact/low effort – that’s where you should focus
Think about going next to the fill ins or major projects – high impact/high effort
If needed, have everyone go around the room and share their high impact idea.
You have a lot of ideas, don’t lose momentum – what takes the least amount of effort and highest impact.

10. THANK YOU!