Brief : Shopclues Seller On-Ground Activation

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Presentation transcript:

Brief : Shopclues Seller On-Ground Activation

Shopclues Seller Activation : Objective To target market areas in major cities for : Reaching out to retailers/showroom owners Educate them on benefits of selling on shopclues via good manner and polished speech Collecting all the specified details of an interested lead

Modus Operandi : Seller Activation For every activation day, one market to be identified for on-ground activation for the specific city Promoters to be allocated per market for the activation day as per the plan Activation Day to start at 11am ( tentative) & close at 7 pm The promoters to approach recommended shops for registration Promoters to carry with them mobile or tablet Lead Details to be collected via mobile or tablet Promoters to fill the reporting sheet after every call Vendors BD Team representatives to be present at activation venue for first few days to guide the promoters

Promoter Guidelines Profile : Male Graduates Demeanour : Sophisticated, Polished Proficient in local language Technically proficient To be dressed in formals ( formal shirts & trousers) Candidates with prior sales experience to be preferred

Role of a Promoter The role of the promoter is to introduce Shopclues as a selling platform to the retailer/showroom owner, determine his interest for registering on Shopcluse & collecting the lead details He is supposed to answer detailed seller queries While he should be able to answer some basic queries take s basic knowledge of shopclues

Activity Process Prerequisites Step 1 Step 2 Step 3 Step 4 Step 5 : Promoters to reach the venue before market opening hours The promoters should be dressed formally – Shirt & trousers The promoters should be wearing Shopclues lanyards & badges , & carrying a of his/her android mobile or tablet Step 1 Approach the recommended shops , meet/speak to the decision maker & Introduce yourself as per the spiel shared Step 2 Show your information about shopcluse and hi s benifits Step 3 Check if he is an eligible seller . Step 4 Note down all the lead details as per the format & convey the seller that he would receive a verification call from shopcluse within 48 hours who would explain the rest of the process Step 5 : Do the registration , Say Thanks & Goodbye

Promoter Spiel - Hindi “Sir, main shopclues se aya hu. Kya mujhe aap apne kimti samay ka 5 min de sakte hain Shopcluse.Com India ki sabse badi managed online shopping site hai. Yaha 5,000 shehro ke 3 Cr graahak shopping karte hain aur 100000 vikreta apna business. Usse apke business to kaise fayda ho sakta hai, is bare mein baat karna chahunga. Show the proess on your mobile Sir, jaisa ki apne dekha ki Shopcluse par aap asani se apna business badha sakte hai, to apse request hai ki Shopcluse .com par nishulk register kane ke liye aap kuchh details/information share kar dijiye Sir, mai jaanna chahunga ki kya apke paas pan number ha If Yes, then do the next formality If No – Sir Shopcluse .com par business karne ke liye aapko pan card ki jarurat padti ha. Collect other lead details Sir, Shopcluse ki taraf se account manager apko 24 ye janne ke liye ki kya apko sari information di gai ha Sir yadi aap kisi ko jaante hai jo aapki tara business badhana chhate hai to hume unka contact de sakte hai. Sir, apka keemti waqt humein dene ke liye apka dhanyawaad.

Promoter Spiel- English “ Hello Sir, I am <name> . I am a representative from Shopcluse .com . May I have 5 minutes of your valuable time ? Shopcluse .Com is India’s largest managed online marketplace. On Shopcluse l over 1,00,000 sellers sell over 500 product categories to 3 crore plus customers across 5000 towns in India. I would like to explain how this can also benefit your business . Show the process Sir, As we just saw that it’s very easy to expand your business with Shopcluse .com, so I would request you to share few details for free registration on Shopcluse .com Sir, may I know if you have a pan no.? If Yes, do the next formality If No – Sir, For selling your products on Shopcluse .com, pan No. are required . Once these requirements are fulfilled, you can also register on Shopcluse .com Collect all the lead details Sir, you would get a call from Shopcluse within 48 hours who would aks for your query or othrs Sir, we would be thankful if you can please share a reference of anyone who can also benefit from selling on Shopcluse Sir, we thank you for sparing your valuable time for us

THANK YOU