1. Exceeding Customer Expectations by launching Bata Mobile Application

2. Bata Goes Mobile.... Shop Anytime, Anywhere! Targeting 213 Mn Mobile Users in India by Mobile / Tablet Application Launch

3. User Friendly Experience Interactive User Interface More Convenient & Faster Easy to Browse Increase Social Adaptability Available for Android & IOS platform Mobile App Features

4. Mass Campaign

5. BANNERS & LANDING PAGE. on Bata India website

6. Home Page Dropdown Product Listing Product Detail Check Out pageOrder Summary Payment PageThank You Customer Shopping Experience on Mobile

7. Customer Database Collection at Mobile/ Tablet Application Easy Login Features via Social Media Buttons

8. Category & Sub-category Dropdowns showcasing shoe types, brands & trends 1 2 3

9. 4 5 6 Product Listing & Product Detail Pages with filters & sort tools

10. 8 9 Easy Checkout Process with smooth Login, Shipping, Payment Options 7

11. The Overwhelming Response

12. Exceeding Customer Expectations via Omni Channel Experience

13. Click & Collect NEW WAY to GO SHOPPING....

14. More Convenient Flexible Collection Times Free Shipping Easy Exchange & Returns Additional Walk-ins to Stores Increased Online conversion Click & Collect Benefits

15. PROCESS

16. Button at the Product Detail Page 1) Add Product to Your Cart

17. 2) It’s Easy to Select a Store Near You

18. 3) Order Confirmation Mail 4) Collect Your Order from Bata Store

19. The Overwhelming Response Drove Additional Walk-ins to Stores Hundreds of Happy Customers Customer Friendly Approach Customers Requests to widen the reach Convenience at its best

20. Thank You