Management Advanced Marketing

What is management? The process of achieving goals through the use of human resources, technology, and material resources Top MGMT (Executive): Responsible for the entire company, Company presidents and CEO’s Do a lot of strategic planning (long-range planning for the company/business) Develop objectives for the company Supervise other managers

Other types of Managers Middle Management – report to top-level managers and usually have supervisors under them. Vice-President, Department Head, Sales Manager Act as a liason between top-level and supervisory managers Use tactical/short-range planning – 1 year or less Strategic planning – what work needs to be done to reach goals

Management types First-level/supervisory management (more jobs in this area) – supervisors who work directly with employees, crew chiefs, shift managers Responsible for day-to-day activities of business Do scheduling Assign work, Make sure projects meet deadlines

Roles of managers

Hiring Employees Job description – a written statement listing the job duties and responsibilities of a job. Educational experience Professional experience Salary amount

Ways to recruit employees Classified advertising (want ad) Employment agencies College placement centers Referrals from friends and other employees Posting job on the World Wide Web

Interviewing job applicants Be prepared – make a list of questions to ask Be courteous – try to make applicants feel comfortable Avoid dominating the interview Take notes Look for warnings that employee may not be a good worker

Interviewing the job applicant Don’t make snap judgements about a candidate Thank the candidate for coming Write a summary of your impressions of the candidate

Checking job applicant’s references Get candidate’s permission Ask previous employers what they can tell you about the person Explain position and ask if the candidate would perform well in the position Ask about people skills, tardiness, attendance, etc.

Compensation packages Wages – payments for labor or services that are made on an hourly, daily, or per-unit basis. Salaries – payments for labor or services done on an annual basis Bonus – financial reward in addition to a regular wage or salary Commission – a % of the sale paid to salesperson

Benefits of a job Paid leave: Insurance: Vacation (usually get more the longer they work for a company) Sick leave (use only when sick or family sick) Insurance: Health benefits – HMO’s (Health Maintenance Organizations) sometimes have a co-pay or deductable Dental, life, accident

Benefits of a job Pension plan: the employer and the employee contribute money The money is invested When employees retire they withrdraw their pensions

Desirable leadership qualities * Good judgement Honesty Consistency Enthusiasm Cooperation Communications Dependability Understanding

Ways to train employees On-the-job training Coaching Mentoring Conferences and seminars Follow-up to make sure using training

When leaving a job Give a 2-week written notice