FCGS is an independent consumer advocate organization with a special focus

The Funeral Consumer Guardian Society FCGS has no connection with funeral homes, cemeteries or organized religion

The Funeral Consumer Guardian Society FCGS does not promote any one particular funeral arrangement over another Burial or cremation Religious or non-religious

The Funeral Consumer Guardian Society FCGS helps consumers get their best deal when buying a funeral for a loved one

Funeral Advantage Funeral Advantage offers the senior consumer: Funeral Funding — provided by Lincoln Heritage Funeral Planning help — provided by FCGS Consumer protection — provided by FCGS

Funeral Advantage Funeral Advantage offers a final expense plan that is: Easy to get Affordable

Funeral Advantage There’s a Lincoln Heritage final expense plan for every consumer age 40 to 80 If their health is reasonably sound, Lincoln Heritage will insure them

Funeral Advantage A final expense plan benefit check can be in the hands of the beneficiary within 24 hours upon claim approval, or even sooner

Funeral Advantage Also offers: Funeral planning help Consumer protection

FREE Funeral Planning Assistance

Funeral Planning Assistance FCGS Funeral Planning Help: Helps answer questions about funeral planning Helps prevent emotional overspending on the part of grieving loved ones at time of need Helps prevent argument among family members who may otherwise wish to have their preferences influence the funeral arrangements

Funeral Planning Assistance Helps the client establish a funeral plan on paper FCGS provides the funeral planning forms

Funeral Planning Assistance FCGS can answer questions about planning or purchasing a funeral

Funeral Planning Assistance FCGS archives funeral plans for safekeeping Clients tend to stay on the books longer

FREE Consumer Protection

Consumer Protection Consumer protection protects the loved one in charge of buying the funeral Vulnerable at time of need or in advance of need Vulnerable in dealing with a funeral home — especially one that’s aggressive

Consumer Protection One phone call to FCGS starts consumer protection services

Consumer Protection FCGS determines location of the deceased FCGS supports the person in charge for as long as they wish

Consumer Protection FCGS gets copy of final expense plan from Lincoln Heritage FCGS retrieves the funeral plan from the archives and prints it

Consumer Protection FCGS reviews with the person in charge Funding plan Funeral home preference Purchase options

Consumer Protection FCGS works on their behalf to secure their best funeral deal

Consumer Protection FCGS contacts at least three funeral homes Reviews the client’s funeral plan with the funeral director Never discloses how much money the person in charge has to spend Will disclose price quotes from other funeral homes to encourage price competition

Consumer Protection FCGS contacts the person in charge Reports on its work dealing with the various funeral homes on price

Consumer Protection Person in charge selects the funeral home and FCGS advises them on the next steps Releasing the deceased’s body Selecting the merchandise and services Signing the sales contract

Consumer Protection FCGS contacts the selected funeral home Informs them that they have the “business”

Consumer Protection FCGS may pay the funeral home and the cemetery If the client’s Lincoln Heritage policy is not contestable If sufficient funds are available

Consumer Protection FCGS sees to it that the beneficiary receives an amount equal to the remainder, if any, of the policy benefit

Consumer Protection FCGS may saves money for the person in charge $1,800 on traditional funeral on average $600 on cremation on average

Consumer Protection Most funeral directors appreciate FCGS See FCGS bringing easy business in the door... Appreciate that FCGS helps the person in charge understand the funeral purchase process Knows they will get paid immediately... More willing to discount merchandise and services

Consumer Protection Funeral Advantage clients love that their affordable final expense plan comes with FCGS services at no extra cost Free funeral planning help Free consumer protection

FCGS Video Gives you a better sense of how important FCGS can be to the loved ones in charge of funeral arrangements

Funeral Consumer Guardian Society Membership comes free with funeral funding from Lincoln Heritage

Funeral Advantage FCGS makes Funeral Advantage a total solution Benefits loved one who will be buying the funeral for your client

Funeral Advantage The client wants things to go smoothly and easily for the person in charge Spouse, sister or brother Son or daughter Nephew or niece Good friend

Funeral Advantage Funeral planning help Prevent emotional overspending at time of need Time of confusion... grief... stress

Funeral Advantage With Funeral Advantage, your client is assured that FCGS will deal with the funeral home for the person in charge Possibly save them a lot of money

Funeral Advantage Funeral Advantage takes better care of your client’s concerns No extra cost to them No extra work for you

Funeral Advantage Funeral Advantage fulfillment package Insurance documents Free FCGS membership FCGS ID cards Funeral planning forms

Funeral Advantage Funeral Advantage Product: Funeral Funding Funeral Planning help Consumer protection

Funeral Advantage Sales System Funeral Advantage Sales System helps consumers: Understand Funeral Advantage clearly Want Funeral Advantage for its family benefits Become happy Funeral Advantage clients — convinced they made a wise decision

Funeral Advantage Sales System Funeral Advantage Sales System materials Add value to the Product Help Funeral Advantage come alive Make it easy to see value as total solution Benefits loved ones in all sorts of ways

Funeral Advantage Sales System Funeral Advantage Sales System Materials Business card FCGS lapel pin Pre-approach letter FCGS video for in-home use Funeral Advantage video trailer

Funeral Advantage Sales System Brochure... leave-behind piece FCGS Membership Form Funeral Cost Estimate Estimated Funeral Costs by State

Funeral Advantage Sales System Materials Business Card Establishes you as a Funeral Advantage specialist You have a total solution ready for loved ones

Funeral Advantage Sales System Materials FCGS Lapel Pin Reinforces your “authority” Inspires consumer confidence in you Gets you in the door

Funeral Advantage Sales System “Hello, Mrs. Brown, my name is Chris Smith... and I’m with Lincoln Heritage Funeral Advantage.” Show your business card

Funeral Advantage Sales System “I’m here to deliver the free information you requested about Funeral Advantage... and to give you the free Funeral Cost Estimate that was promised in the letter we sent you.” Show the pre-approach letter

Funeral Advantage Sales System “There’s no obligation on your part... and I will only take a few minutes of your time. May I come in?”

Funeral Advantage Sales System Pre-approach Letter Show at the door to gain admittance Delivering information they ordered Use letter to start warm-up Get into presentation naturally

Funeral Advantage Sales System Pre-approach Letter Tightens up your leads before you contact them for an appointment

Funeral Advantage Sales System Pre-approach Letter Introduces Lincoln Heritage Offers relief from worry about funeral expenses Offers free membership in FCGS Offers a free Funeral Cost Estimate Informs prospect you will contact them

Funeral Advantage Sales System Pre-approach Letter helps you become more “familiar” to prospects More appointments More presentations More sales

Funeral Advantage Sales System Effective approach to use in “warm-up” “Mrs. Brown, who will most likely be the one in charge of your funeral when that day comes?”

Funeral Advantage Sales System This person will be the beneficiary of your prospect’s final expense plan Get their name and relationship to prospect Wrap your presentation around this person

Funeral Advantage Sales System Funeral Advantage brochure reveals the product Final expense coverage Funeral planning Consumer protection

Funeral Advantage Sales System Funeral Advantage brochure Guides your presentation Prevents buyer’s remorse Family sees what client has done on their behalf

Funeral Advantage Sales System FCGS in-home video Shorter version for in-home presentation Dramatizes how loved ones are protected

Funeral Advantage Sales System “Mrs. Brown, I want to show you a short video so you can see just what kind of help your daughter, Peggy, can expect to receive if she suddenly becomes in charge of your funeral arrangements.”

Funeral Advantage Sales System Funeral Advantage video trailer Brings prospect back to Funeral Advantage Shows next steps

Funeral Advantage Sales System After the video and trailer “You know, Mrs. Brown, I never get tired of seeing this video... was there anything in there that you liked?”

Funeral Advantage Sales System FCGS membership form Your prospect’s emotions are up Your emotions are up Put the form in front of them

Funeral Advantage Sales System FCGS membership form Puts prospect on the path to a free membership and free benefits

Funeral Advantage Sales System “Mrs. Brown, I bet when your daughter, Peggy, loses you, she would really appreciate it if she could have the Funeral Consumer Guardian Society watching out for her, wouldn’t she?”

Funeral Advantage Sales System “Well, Mrs. Brown, that’s no problem... you’ll receive a free FCGS membership with your final expense plan from Lincoln Heritage.”

Funeral Advantage Sales System Funeral Cost Estimate Part of the FCGS Membership Form Acts as a “worksheet” Helps determine final expense coverage Uses dollar amounts found on Funeral Cost Estimate guide

Funeral Advantage Sales System Estimated Funeral Cost by State sheet shows prospect what funerals cost in their area One side for traditional funeral costs... Good, Better, Best One side for cremation costs… Good, Better, Best

Funeral Advantage Sales System “Mrs. Brown, what’s your preference… burial or cremation?”

Funeral Advantage Sales System In our example: Prospect wants traditional funeral Show appropriate cost estimates in their state according to Good, Better and Best

Funeral Advantage Sales System Fill out the Funeral Cost Estimate for your prospect Dollar amounts for Good, Better and Best Monthly cost of appropriate final expense plan in each column — Good, Better and Best

Funeral Advantage Sales System Go through the age and health questions to determine  correct policy

Funeral Advantage Sales System Your client is faced with the monthly costs for three funeral funding options — “Which do you prefer, Mrs. Brown... Good, Better or Best?”

Funeral Advantage Sales System Insurance Application Get permission to fill it out Have customer sign it

Funeral Advantage Sales System “For your daughter Peggy’s sake, let’s get this done today, Mrs. Brown, while both of us are here right now — and you’re still healthy, okay?”

Funeral Advantage Sales System Fill out application for your client Have client sign application Have client sign FCGS Membership Form Send insurance application and FCGS Membership Form to Lincoln Heritage

Funeral Advantage Sales System Funeral Advantage plan offers a total solution for senior consumers who care about their loved ones Final expense coverage Funeral Planning help Consumer protection

Funeral Advantage Sales System Agents do better with Lincoln Heritage Funeral Advantage Lincoln Heritage Funeral Advantage magnifies potential for career success

More Career Satisfaction More Money More Career Satisfaction