Public Relations General Markets Local Television Interviews – continued ABC-TV Channel 7 Morning News (Chicago): client was featured in a local channel in the primetime 5:00 PM news. The interview topic was in regards to skin cancer prevention for the upcoming summer months. Dr. Memar discussed the best sun protection products available and explained some labeling terminology. Results: ABC interview 6/27/15 3 minutes and 36 second interview 3 10-second promos featuring the story Media value of $42,000 60 second re-cap segment on 6/29/15 news at 5:00PM Interview video was posted on ABC website ABC website has over 3 million visits
Public Relations General Markets Cable Television Interviews Lakeshore Reports WYIN Channel 56: client was featured in an Indiana local channel in the 10:00 AM news. The interview covered skin cancer facts, how to prevent it and what to look for in a sun screen. Results: Interview aired on 8/7/15 at 7:00 PM and 8/9/15 at 10:00 AM 4 minute and 30 second interview duration Interview video on Lakeshore Reports you tube channel Media Value $2,700
Public Relations General Markets National Media The Washington Post Columnist Esther J. Cepeda: featured our client in a cancel health article. Syndicated columnist appears in over 150 newspapers nationwide. Washington Post website has over 52 million visitors. Results: Topic: Cancer Article appeared in more than 12 newspapers Article was posted on The Washington Post website Estimated value $62,250
Public Relations General Markets Web Outreach RadioMD: an online radio stations focused on health issues with a listenership of over 143 million and national distribution networks such as Itunes and Iheart radio etc. Client was interviewed regarding skin cancer, what type of moles and/or marks are red flags, types of Melanoma cancers and treatments. Results: Topic: Cancer Article appeared in more than 12 newspapers Article was posted on The Washington Post website Estimated value $60,250
Dr. Memar Media Placement Summary Ethnic Media CPR-TV Chicago Philippine Reports (Chicago cable stations Comcast, RCN, WOW): An ethnic Filipino/Asian/Hispanic TV show featured in the Chicago land area with a viewership of 500,000. Client was featured in a two segment interview that showcased skin care, beauty products and procedures available. Results: Two segment interview 7/5/16 and 7/12/16 30 minute total air time interview Segments ran an additional 5 times for two consecutive weeks Interview showcased the clients expertise and a live demonstration Media value $9,600
Dr. Memar Media Placement Summary Media Outreach Press Release: Various press releases showcasing skin cancer expertise were e-blasted to local and national media outlets i.e radio, print, television, web-based media etc. Some press releases were modified to target a specific audience such as African Americans, Asians and Hispanics.
Alternative Specific Media Targeting Advertising Electronic Outreach CBS: E-blast created showcasing the client’s bio, before and after pictures, coupon offer, web link and website preview. The E-blast was e-mailed to a specifically targeted database of over 98,000 subscribers. Target Audience Gender: Males Age group: 25-49 years old Home income: $75K plus Target area: Chicago Metro Ara Campaign results: 97,777 e-mails sent out 1,000 recipients clicked on link to client’s website