Malcolm Bell Director South West Tourism Britain's Most Popular Holiday Region We have over 26 million visitors Tourism is worth over 10 billion Euros We have more protected landscapes and national parks than any other region in the UK 30% of the area More historic sites and prehistoric site The Coastal path is one of our greatest assets – 650 km Attractions – The Eden project, Bath, Stonehenge, Cotswolds

EC Tourism Sustainability Group Established in 2004 Representatives from Industry, Stakeholders and Destinations 2004-2007 Development of Sustainable and Competitive Tourism Report 2007 adoption at Algarve European Tourism Forum 2009 Working Groups – W/G A Sustainable Tourism Indictors

Indicators - The Challenges Gaining Agreement on which indicators are core Ensure they cover all three pillars Establishing which are practical and achievable Can procedures be developed for those that do not exist yet Gaining partners to pilot Evaluating application and results etc Review, refine and disseminate

The Prize To set Destination level targets Use for Regional/National Bodies A Benchmarking system Measuring progress Trend analysis possible Assist in the justification of public investment in tourism management Plus

Sources of Data Official Statistics/source Visitor Surveys Business Surveys Host Community Surveys New techniques

The Indicators Tourism Volume and Value Tourism Enterprise Performance Customer Satisfaction Community and Social Impact Quantity and Quality of Employment Gender Equality Equality and Accessibility

The Indicators Reducing Transportation Impact Climate Change Sustainable Tourism Management Practices Solid Waste Management Water Management Energy Usage

The Indicators 14. Sewage Treatment 15. Landscape and Biodiversity Protection 16. Light and Noise Management 17. Inclusive Management Practices 18. Development Control 19. Tourism Supply Chain 20. Protecting and enhancing local cultural identity and assets

Next Steps Produce final list for presentation at the Euro meeting in Florence in early Nov 2009 Appoint “expert” to support the piloting phase Utilise the EDEN network to pilot the use of the indicators, plus other destination who are interesting in this work

mbell@swtourism.org.uk Malcolm Bell Director South West Tourism Britain's Most Popular Holiday Region mbell@swtourism.org.uk We have over 26 million visitors Tourism is worth over 10 billion Euros We have more protected landscapes and national parks than any other region in the UK 30% of the area More historic sites and prehistoric site The Coastal path is one of our greatest assets – 650 km Attractions – The Eden project, Bath, Stonehenge, Cotswolds