1. EDEN Clonakility February 2009 1 Network of European Competitive and Sustainable Tourism Regions Network Pillars Malcolm Bell South West Tourism UK EC TSG Member

2. EDEN Clonakility February 2009 2 Defining Priority Pillars Social Dialogue Monitoring and Evaluation Competitiveness

3. EDEN Clonakility February 2009 3 Monitoring is about Standard Indicators Measuring progress Checking milestones Meeting targets Measuring impacts - positive and negative Satisfying Funding Bodies Satisfying Governing Bodies Motivating staff and partners

4. EDEN Clonakility February 2009 4 Evaluation is about Did we reach the overal goal we wanted to achieve How well did we work together What have we learned that was good And what did we do that was not so good What does that tell us about what we do in the future and how we do it

5. EDEN Clonakility February 2009 5 Visitor Community Industry Tourism within Environmental Limitation REAP Modelling Community Attitudes Survey Visitor Satisfaction Surveys Industry Productivity Measurement * “VICE” Evaluation Tool Value and Volume Research

6. EDEN Clonakility February 2009 6 you measure the important in a consistent manner Be sure that you do not get seduced by the over importance of measurement and make sure you measure the important in a consistent manner - we need wise indicators - we need wise indicators Fundamental Core and Optional Sets

7. 7 TSG Meeting Working Group Formed 23/2/09 Working Group Mapping Exercise Prepare Long List of Existing indicators March/April Clonakilty Event 25/26 Feb Request of details of indicators TSG Working Group May NECStour June 2009 Conference South West England June Working Group/TSG July Working Group & Tourism Unit Meet (either after TSG or in August/Early Sept) For launch In October

8. 8 TSG Meeting Working Group Formed 23/2/09 Working Group Mapping Exercise Prepare Long List of Existing indicators March/April Clonakilty Event 25/26 Feb Request of details of indicators TSG Working Group May NECStour June 2009 Conference South West England June Working Group/TSG July Working Group & Tourism Unit Meet (either after TSG or in August/Early Sept) For launch In October

9. 9 TSG Meeting Working Group Formed 23/2/09 Working Group Mapping Exercise Prepare Long List of Existing indicators March/April Clonakilty Event 25/26 Feb Request of details of indicators TSG Working Group May NECStour June 2009 Conference South West England June Working Group/TSG July Working Group & Tourism Unit Meet (either after TSG or in August/Early Sept) For launch In October

10. 10 TSG Meeting Working Group Formed 23/2/09 Working Group Mapping Exercise Prepare Long List of Existing indicators March/April Clonakilty Event 25/26 Feb Request of details of indicators TSG Working Group May Meets and finalises list of potential core and optional indicators plus list of potential new indicators that may need to be developed. NECStour June 2009 Conference South West England June Working Group/TSG July Working Group & Tourism Unit Meet (either after TSG or in August/Early Sept) For launch In October

11. 11 TSG Meeting Working Group Formed 23/2/09 Working Group Mapping Exercise Prepare Long List of Existing indicators March/April Clonakilty Event 25/26 Feb Request of details of indicators TSG Working Group May NECStour June 2009 Conference Each Work programme Group through site visits and workshop sessions considers the list for their work area and proposes the core and optional indicators South West England June Working Group/TSG July Working Group & Tourism Unit Meet (either after TSG or in August/Early Sept) For launch In October

12. 12 TSG Meeting Working Group Formed 23/2/09 Working Group Mapping Exercise Prepare Long List of Existing indicators March/April Clonakilty Event 25/26 Feb Request of details of indicators TSG Working Group May NECStour June 2009 Conference South West England June Working Group/TSG July Meets and finalises list of proposed core and optional indicators plus list of potential new indicators (if any) that may need to be developed and presents to full TSG Working Group & Tourism Unit Meet (either after TSG or in August/Early Sept) For launch In October

13. 13 TSG Meeting Working Group Formed 23/2/09 Working Group Mapping Exercise Prepare Long List of Existing indicators March/April Clonakilty Event 25/26 Feb Request of details of indicators TSG Working Group May NECStour June 2009 Conference South West England June Working Group/TSG July Working Group & Tourism Unit Meet (either after TSG or in August/Early Sept) For launch In October

14. EDEN Clonakility February 2009 14 Malcolm Bell mbell@swtourism.org.uk