Introduction Of Digital Marketing UNIT- 01 Introduction Of Digital Marketing

Digital Marketing It is the promotion of product all brand by a one or more forms of electronic media promoting through Internet, E-mail, Mobile, Radio, Google, Search engine marketing etc… It is an interactive marketing of products & services using digital technologies to reach customers on-time & retain them. It is the most accessible ,easy to use and contemporary method of promotion which is also known as ONLINE MARKETING.

Different Methods Of Digital Marketing Search Engine Marketing (SEM) Paid Search Engine Optimization (SEO) Non-paid Social Media Marketing Video Marketing (YouTube, Facebook etc..) E-mail Marketing

Tools & Platforms Required For Digital Marketing Analytics E-mail Marketing Software Payment Gateway (pay tm, phonePe etc…) Internet

On–Line Tools E-mail Marketing (Gmail etc..) Social Media Marketing ( Facebook, twitter etc.) Video Marketing (YouTube) Search Engine Marketing Affiliate Marketing – “It is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others &earn a piece of the profit for each sale that you make”

OFFLINE TOOLS Television Radio Electronic Board

Future Of Digital Marketing Measuring the Advertisement Performance Quick Response Convenient

Latest Practices In Digital Marketing Artificial Intelligence and Machine Learning Internet of Things (IoT) Video Ads Content Advertising Location Based Marketing Technology Consumer Engagement Big Data Virtual Reality

10 C’s Of Digital Marketing

AIDAS Theory The AIDAS theory of selling is one of the widest known theories and is the basis for training materials across numerous organizations. AIDAS stands for Attention, Interest, Desire, Action, Satisfaction. The AIDAS theory simply states that a prospect goes through five different stages before finally responding satisfactorily to our product. thus he should be led comfortably through all five stages.

REAN Model REAN (which stands for Reach, Engage, Activate, Nurture) was first coined by Xavier Blanc in 2006. It helps you plan ahead and analyze the complex marketing activities that are needed to build and nurture customer relationships. REAN stands for: Reach: Marketing activities needed to raise awareness of your brand, product, or service. Off-line and online, from SEO to TV ads. Engage: The gradual, often multi-channel set of activities needed to engage prospects. In analytics, measures the click depth and time spent interacting with your website. Activate: The actions your prospects should and do take (i.e., defined and tracked calls to action) Nurture: The activities needed to nurture relationships, such as the use of CRM, email newsletters, offers to come back to the site, etc.

Application/Benefits Of Digital Marketing Recession Proof Economical Refinement of your strategy Brand Development Real time results Simple to measure Easily Accessible Quick and Easier Modification Can Be Measured Greater engagement

Opportunities/Challenges Of Digital Marketing Understanding customers Effective Re-Targeting Solution Automation and AI Live streaming Online Earning Challenges- Online reputation management Local SEO/local listings Social media engagement  Understanding the Audience needs