Mike Hey Head of Fundraising Funding our Future Mike Hey Head of Fundraising

Overview Where we are now? What is the environment? Where do we need to get to? How are we going to achieve it? How can the branches help? Awareness Week? Over to you? What are our key messages?

Thank you!

Where are we now? 2015/16 in numbers This income is from grants such as the Big Lottery Fund and Children in need which help fund services like the Regional Co-ordinator Project and CYPC activities

This year so far… Summary This will increase with continuation funding from the Big Lottery Fund – but not guaranteed Budgets appraised by Regional Fund Committee Fund total is estimated on previous contributions Any surplus spend opened to further applications Branch’s spend approved by CLAPA finance Summary Our unrestricted fundraising from the community is encouragingly £33k up on this stage last year but £27K below where we would like to be.

What is the environment? Internally (historically) Small team Reactive Lack of strong messaging Lack of resources Lack of consistent processes Too reliant on the big Trusts

What is the environment? Externally Competition Cut backs leading to… …Higher demand on grant funders i.e Lottery, Children in Need Negative Media portrayal of charity sector (Olive Cooke, Kids Co, Etherington Report)

Where do we need to get to? To achieve our objectives – Delivering Regional support throughout the UK… … We NEED to: Build reserves Create more sustainable sources Invest in new opportunities Raise £1.2M by 2021 (from £678K)

How are we going to achieve it? Diversify income streams (balanced income) Stronger processes Stronger messaging/branding Better resources to make us noticed Illustrate the difference each £1 will make Provide a Better experience (to fundraisers) Use our amazing cleft community to ask

A Great Team Vicky is your branch’s contact for all fundraising issues Mike Hey - Head of Fundraising Vicky Hotchkiss - Community Fundraising Manager Denise Robson - Trust and Foundations Fundraiser Rowena Knight - Senior Trust and Foundations Fundraiser Vicky is your branch’s contact for all fundraising issues Eden Quayle – Community & Challenge Events Fundraiser (starts Tuesday!)

Opportunities Schools Brownies, Scouts Challenge Events (localised) Corporate Partnerships (COY) Local businesses Pubs Sports Clubs Faith Groups Local Mayors Runners/cyclists/walkers

Word of mouth is the most powerful source of growing support Homework!!! Consider the list on the previous slide. List 6 people you know that are involved with, work for or own one of the organisations. Contact them and tell them about CLAPA and why you are involved. Ask them to support CLAPA or… … Introduce them to the fundraising team – we would love to speak to them. Word of mouth is the most powerful source of growing support

Who Do You Know?

How else can you help? Fundraising events (come back to this) Simple things to raise awareness and money: Give As You Live, Savoo (Search engine), Amazon Ebay For Charity (coming soon) Waitrose/Asda/ Tescos – Charities of the month Local table tops/Fairs/Bazaars with games Use New CLAPA kit: (All branches) Pull up banners, PVC banners, T-shirts, merchandise, posters, balloons, bunting, literature, collection cans – ALL standard issue- No need to apply Additional things like Gazebos, sail flags other kit via RF application. All merchandise must be sourced through Vicky – branding needs to be consistent and bulk buying can save us money

Cans Stat – on average £41 per can per year Enough to fund two welcome packs If each Branch issued 30 new cans in their areas and serviced them at least twice a year 480 cans collecting £19,680 a year (that would fund our welcome pack service and fund 2 Christmas parties next year) Always ask if you can advertise in their window That is 30 new advertising venues to promote your events Immeasurable amount of brand awareness. Stat – in areas where there is a can concentration fundraising can rise by up to 15%

How to get cans started Please contact Vicky There is a simple process to follow It’s an easy way to generate regular income and also involve your family/kids in counting the money!

Awareness Week

Awareness Week 12 CLAPA-led fundraising events 2016 Achievements 12 CLAPA-led fundraising events Over £26,000 raised (£21,000 in 2015) Over 700 people took part in a Sponsored Walk/Bounce Strong online engagement

Looking to 2017 6 -14th May 2017 We are starting to plan already! Themes: Raise a Smile 1,200 Appeal We want to encourage: Creativity Excitement Use of talents Networking

Your Ideas 12 minutes for 12 big ideas

What did you come up with

Key messages CLAPA receives very limited Government funding We are reliant on voluntary donations and fundraising Who Do You know? Awareness Week theme: 1,200 Raise a Smile Ask Vicky We ‘Can’ do it

Thank You! & Questions?