1. The Fundraising Plan Leadership Conference 2016 Naomi Mardon Community & Individual Giving Fundraiser

2. Overview Fundraising at central level Fundraising at diocesan level Fundraising regulations

3. Fundraising at central level – resources Head of Fundraising & Communications (50%) Community & Individuals Fundraising Officer Statutory & Trust Fundraising Officer Member & Supporter Care Administrator (50%) Return on investment – 1:7

4. Fundraising at central level Mothers’ Union is predominantly funded by subscriptions 2015 – All Funds Subscriptions£817,863 Contributions£484,936 Fundraising£914,455 Total – £2,217,254 But declining membership is having an impact on income from subscriptions and diocesan contributions

5. Mothers’ Union Industry Standard Fundraising at central level – income channels

6. Fundraising at central level – strategy As part of Vision 20:20 the need was identified for a Fundraising Strategy to be designed to help deliver our mission. This strategy covers our current triennium period until the end of 2018

7. Fundraising at central level – current focus Four Appeals Trusts & Statutory Funding Proactive Sponsored Events Legacies Major Donors Reactive Corporate Sponsorship Sponsored Events

8. Fundraising at central level - timeline Dec – Apr: Make a Mother’s Day Apr – Sep: Big Summer Appeal Aug – Nov: Harvest Nov – Dec: Christmas Jul/ Aug: RideLondon-Surrey 100 Sep/ Oct: Fun Run

9. Fundraising at central level – key objectives Invest in the short to medium term income channels with the greatest potential: – Legacies – Trusts & Statutory Funders Begin ‘Network Mapping’ – where does our existing potential lie? Work to develop a clear proposition globally – “Why support Mothers’ Union?” To grow our overall revenue from £1.5m to £1.8m by 2018

10. Fundraising at central level – considerations For this strategy to help deliver the resources to enable Mothers’ Union to thrive it must operate in 3 key areas: – Developing sources of income centrally, beyond the current membership – Begin to support provinces worldwide in their fundraising activities – Supporting members, branches and dioceses in their own fundraising in Britain & Ireland

11. Fundraising at diocesan level What are you doing? Has our 140 th anniversary provided opportunities to fundraise?

12. Fundraising at diocesan level – 140 th Anniversary Look out for information in: – Families First – Enewsletter Trustee/ staff challenge Diocesan challenge – Working with committee

13. Fundraising regulations New fundraising regulations to be released in June with the formation of a new fundraising regulator in the UK and changes to EU data protection guidelines. Potential areas of concern – Contacting supporters – Storing contact details – Handling complaints – Evidencing records Each Diocese should consider membership with the new regulatory body – most likely will be free. MSH to produce guidelines for local fundraising – dependent on June regulations being accepted by the sector.

14. Fundraising at diocesan level – resources Legacy pack now available To come: – Local funding application pack – Local fundraising pack – Label templates – Resource library