Competitor Analysis Templates

Competitor analysis template – SWOT matrix for one competitor Strengths Weaknesses Opportunities Strengths

Competitor analysis template – SWOT matrix for many competitors Competitor B Competitor C Strengths Weaknesses Opportunities Threats

Competitor analysis template – benchmark scoring Competitor B Competitor C Revenues Strength of executive team R&D Number of sales employees Number of product employees Product quality Size of customer base Customer loyalty

Competitor analysis template – graphical comparison 1 2 3 4 5 6 7 8 9 10 Revenues Strength of executive team R&D Number of sales employees Number of product employees Product quality Size of customer base Customer loyalty Competitor A Competitor B

Competitor analysis template – benchmark scoring for B2B Competitor B Competitor C Revenues Product Services Number of employees Sales Other Number of customers Revenues per employee Revenues per sales employee Revenues per customer Customers per sales employee

Competitor analysis template – feature comparison Competitor B Competitor C Feature 1  Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Feature 7 Feature 8

Competitor analysis template – summary table Go to market pitch Pitch vs. competitors Sales strategy Revenue Y-on-Y growth % enterprise % US Competitor A Competitor B Competitor C

Competitor analysis template – charting Competitor B Competitor C

Competitor analysis template – charting Stagnants Leaders Competitor A Competitor B Competitor C Strugglers Start-ups

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