Branding management & Personal Branding by : Sozha Khamseh

What is a Brand?

Strategic Brand Management Brand Identity Brand Equity Identity Implementation Brand Strategy Over Time Strategic Brand Analysis Managing the Brand Portfolio Leveraging the Brand

Market share TIME

Your Brand? Am I aware my default brand? Do I like it? How would I change it if I could? What opportunities does it open or close for me? We then ask people if it’s OK with them. Is that the brand they want? Is there anything missing? Mention that these types of questions are ones we call “Self-Q’s.” They are the types of questions we ask ourselves in our thinking. We are often aware of these questions, but many times we are not.

Figure Out How You Want to Be Perceived

Know Your Audience and Competition Construct a profile of your typical audience member While you’re building this profile, look at your competitors too

Develop a Tailored Font and Colour Palette Be in minde for ever Create a Logo  Develop a Tailored Font and Colour Palette

® For each set of logs we ask them to “CHOOSE!” and then ask why they chose -- fast and include as many responses as possible. Start to weave themes. What Led You to Choose that Brand? Any Other Reasons? What Questions Do You Ask Yourself When Choosing? Emphasize utility, history, consistency, quality, and how it leads to TRUST 6

This is perhaps what I would deem the biggest rule for branding Keep It Consistent This is perhaps what I would deem the biggest rule for branding

Set Up Your Online Platforms  Generally, this means a website and a contact email, and nearly always, this means social media.

منابع: http://brandery.org/our-story https://designschool.canva.com/blog/personal-branding/ https://www.slideshare.net/momarmorsi/intro-to-branding-brand-management-elkottab/119 Personal Branding: Be Your Own Brand BY MATTHEW MARLEY

For each set of logs we ask them to “CHOOSE For each set of logs we ask them to “CHOOSE!” and then ask why they chose -- fast and include as many responses as possible. Start to weave themes. What Led You to Choose that Brand? Any Other Reasons? What Questions Do You Ask Yourself When Choosing? Emphasize utility, history, consistency, quality, and how it leads to TRUST 6