1. How to take your coaching business online; responding to emerging markets
Trainer: Su Orosa

2. Today’s workshop Why online visibility is key
How to start developing online presence
Identifying your ideal client.

3. Some stats… Internet users worldwide in 2018 – 4 billion
Social media users worldwide – over 3 billion
Mobile phone users – 5 billion
Facebook will remain a major audience channel for some time and is fastest growing social network.
These figures are growing each year.
Source:

4. Why should I take my business online?
More people than ever now use the internet as their primary source of information.
Social media presence increases SEO (Search Engine Optimisation) – the more platforms, the better.
Increases exposure
Gives you credibility

5. Activity: What is your relationship to social media
Activity: What is your relationship to social media? In pairs – 2 mins each

6. But I don’t know anything about business or marketing!!!

7. I know!! Neither did I!! Identify the gaps in your knowledge
See what support is ‘out there’
Get yourself a coach
Get an ‘accountability buddy’
Become part of a Facebook group for entrepreneurs
Watch training Webinars
Above all, don’t panic!

8. Sources of advertising
Online directories
Instagram
Facebook
Pinterest
Linkedin
Local groups looking for speakers
Facebook groups
Word of mouth

10. Questions to help you get started
What are your values and how will your business reflect this?
What is your vision for your business?
What support systems will you need in place to help you launch and run your business?

11. Creating an audience Set up a Facebook page Set up a Facebook group
Create a freebie to entice people to sign up for your newsletter
Consider GDPR when asking for people’s address
Use Mailchimp to manage your mailing lists and to send out your newsletters and s.

12. Who is your ideal client?
In pairs – 2 mins each.

13. Marketing strategy
The key is consistency – stay in your clients’ awareness; be visible.
Produce a blog, an FB Live and a newsletter – REGULARLY.
Keep all the above themed so there’s a consistent thread across the board.

14. A few extras…
Do your inner work around visibility and your relationship to wealth/abundance
Consider hiring a VA (Virtual Assistant/People Per Hour)
Contact Fiverr for help with design work
You don’t have to spend loads – some website platforms are free.

15. Activity: What support will you/do you have in place
Activity: What support will you/do you have in place? In pairs – 2 mins each

16. Your 3 take-aways
Visibility is key to attracting more clients
Work on identifying your ideal client
Get the support you need including inner work

17. Be creative and have fun!
And finally…
Be creative and have fun!

18.
FB page: Su Orosa
FB group: Personal Growth Hub M: