1. Branding and Public Relations

2. Activating Strategy
Find examples of 3 creative business cards that you would like to mimic as your own personal business card. Wow factors can include the graphics or physical design of the card.
Create the business card based on your inspiration piece(s) . The cards will be printed out. How will yours stand out from the crowd?

3. What goes on a business card?
Name
Logo
Phone#/ /Address
Website, social links
Include a “brand promise” somewhere. If on the back, hand out cards with that side showing.

4. Use graphics to separate blocks of information
Job Titles and taglines can be used but are not necessary
Need to use blank space (that’s for you, T Swift fans!) Don’t clutter your card.
You can use the back for non essential information if needed (services provided, etc.)

5. Typical Issues Small font
Not consistent with website and other corporate materials (brochures, etc.)
Light font
Cheap paper quality
Too much information
Excessive use of clipart used

6. Ask Yourself Why will my card stand out?
What message do I want to portray?
If someone looks at my card for 5 seconds, what do I need them to now?