Flash: Your data demands more Grid Campaign Guide Cara Maguire October 2016

Overview Intro Campaign Type Grid campaign Objectives Launched October 2016 Access : https://launcher.elasticgrid.com/campaign/details/814?auth=netapp Campaign Type This is a nurture campaign, designed to tell the Flash story through three modules, to build customer enagement over a multi-week period. Each module comprises a microsite, emails, social media posts and web banners. Module 1 : Awareness/Thought Leadership (Gartner Magic Quadrant) Module 2 : Solution Benefits (AFF, EF, SolidFire) Module 3 : Validation (customer succes stories) Grid campaign Objectives Campaign Objectives Create awareness about the simplicity of NetApp's flash solutions Educate existing and potential customers on the flash solutions available to address different enterprise needs Create awareness on how existing customers benefited from NetApp's flash solutions and how one can achieve the same success.  Target Customer Audience Enterprises and large SMBs Strategic and business personas Supported Products NetApp All Flash FAS, NetApp SolidFire and NetApp EF-Series Campaign Express Components Automated Grid Campaign: co-branded microsite Co-branded customisable email nurture Web banners Integrated social media CTA assets: Module 1 Gartner sizzle video Link to GMQ paper CTA assets: Module 2 Flash sizzle video Infographic Whitepaper CTA assets: Module 3 Flash compilation video Success stories x3 Languages Available US English Others under discussion © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Grid campaign – nurture flow This campaign will have 3 separate modules, each comprising a microsite, emails, social posts and web banners. This creates a nurture flow to build customer engagement over time, rather than a one-shot approach. The automated 3 site Nurture Flow spans 12 weeks Microsite Emails + Social Posts + Banner Awareness / Thought Leadership Focus : Gartner Magic Quadrant Get your brand and solution on customer radar. Demonstrate leadership in solution area. Microsite Emails + Social Posts + Banner Solution Benefits Focus: AFF, EF, SolidFire State customer pain points and explain how your solution resolves challenges. Microsite Emails + Social Posts + Banner Validation Focus: customer case studies Validated proof that the solution resolves customer pain points. © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Awareness / Thought Leadership Module 1 Thought Leadership Module 1 Awareness / Thought Leadership © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Co-branded Microsite, with CTA assets – showcase solution expertise Module 1 Thought Leadership Link to Gartner Magic Quadrant article and paper Partner company information and contact details Customer name capture for follow-up discussions Video – Gartner sizzle reel © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Fully customizable, co-branded Emails – drive traffic to microsite Module 1 Thought Leadership Partner to end-user emails Email 1 Email 2 © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Pre-set, customizable Social Media posts – drive traffic to Microsite to capture additional leads Module 1 Thought Leadership Posted by customers from microsite When a customer clicks on a social icon on the campaign landing page, this text appears in their own social page Posted by Partners to their own SoMe accounts Partners can edit, schedule and launch these posts prior to launch  Touch Point 1 Descriptor (Facebook, LinkedIn) Learn why NetApp was named a leader in Gartner's 2016 Magic Quadrant for solid-state arrays. Get your complimentary report now. Tweet 1 Learn why @NetApp is named a leader by @Gartner_inc for solid-state arrays. Get your comp report. Tweet 2 Discover why @NetApp is named a leader by @Gartner_inc for solid-state arrays. Get your comp report now! Tweet 3 Choose @NetApp, named a leader in the @Gartner_inc 2016 Magic Quadrant for solid-state arrays. Get your comp report! Tweet 4 You should choose @NetApp, recognized as a leader in solid-state arrays by @Gartner_inc. Get your comp report.  Touch Point 2 (reminder) Descriptor (Facebook, LinkedIn) Learn why NetApp is recognized as a leader by Gartner in its 2016 Magic Quadrant for solid- state arrays. Get your complimentary report today!. Tweet 1 Get your comp report today! @NetApp named a leader in solid-state arrays by @Gartner_inc Tweet 2 Discover why @NetApp was named a leader for solid-state arrays by @Gartner_inc. Get your comp report now! Title (Facebook, LinkedIn) NetApp recognized as a leader for solid-state arrays Descriptor (Facebook, LinkedIn, Google+) Learn why NetApp is recognized as a leader by Gartner in its 2016 Magic Quadrant for solid-state arrays. Get your complimentary report today! Twitter NetApp is named a leader by Gartner for solid-state arrays. Get your complimentary report now! © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Module 2 Solution Benefits © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Co-branded Microsite, with CTA assets – showcase solution expertise Module 2 Solution Benefits Partner company information and contact details Customer name capture for follow-up discussions Infographic : Top Three Benefits of All-Flash Arrays Whitepaper : Increasing Enterprise Application Performance with Flash Storage Video – Flash, Your Data Demands More sizzle reel © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Fully customizable, co-branded Emails – drive traffic to microsite Module 2 Solution Benefits Partner to end-user emails Email 1 Email 2 © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Pre-set, customizable Social Media posts – drive traffic to Microsite to capture additional leads Module 2 Solution Benefits Posted by customers from microsite When a customer clicks on a social icon on the campaign landing page, this text appears in their own social page Posted by Partners to their own SoMe accounts Partners can edit, schedule and launch these posts prior to launch  Touch Point 1 Descriptor (Facebook, LinkedIn) NetApp provides flash solutions to simplify your data center and address storage requirements without compromising on the efficiency and reliability of your IT operations. Tweet 1 Simplify your #datacenter with @NetApp #flash & don't compromise on operational efficiency, flexibility & reliability Tweet 2 Did you know @NetApp's #flash solutions simplify #datacenters? Never compromise on operational speed & efficiency. Tweet 3 It's true @NetApp's #flash solutions simplify #datacenters without compromising on operational speed and efficiency Tweet 4 Want #flash solutions that deliver robust data management capabilities and maximize performance? Discover @NetApp!  Touch Point 2 Descriptor (Facebook, LinkedIn) NetApp gives you the flash advantage with solutions to simplify your data center and address storage requirements without compromising on the speed, efficiency and reliability of your IT operations. Tweet 1 Get #flash solutions that deliver robust #data management capabilities and maximize performance with @NetApp Tweet 2 Did you know @NetApp #flash solutions simplify #datacenters - never compromise on operational efficiency again! Title (Facebook, LinkedIn) Get the flash advantage with NetApp Descriptor (Facebook, LinkedIn, Google+) NetApp provides flash solutions to simplify your data center and address storage requirements without compromising on the efficiency and reliability of your IT operations. Twitter NetApp #flash solutions simplify #datacenters without compromising operational speed, efficiency and reliability © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Module 3 Validation Module 3 Validation © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Co-branded Microsite, with CTA assets – showcase solution expertise Module 3 Validation Partner company information and contact details Customer name capture for follow-up discussions Video – Flash compilation video (AFF, EF) Citirix, Apache, Western Oregan Uni Success Stories : Maximus(Canada) – EFF PPDEA (Shanghai) – AFF Hedgeserv (US) – SolidFire © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Fully customizable, co-branded Emails – drive traffic to microsite Module 3 Validation Partner to end-user emails Email 1 Email 2 © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Pre-set, customizable Social Media posts – drive traffic to Microsite to capture additional leads Module 3 Validation Posted by customers from microsite When a customer clicks on a social icon on the campaign landing page, this text appears in their own social page Posted by Partners to their own SoMe accounts Partners can edit, schedule and launch these posts prior to launch  Touch Point 1 Descriptor (Facebook, LinkedIn) Learn how enterprises worldwide, across every industry enjoy the simplicity, reliability and flexibility of a NetApp flash-run datacenter. Tweet 1 Enterprises enjoy the simplicity, reliability and flexibility of a @NetApp flash-run #datacenter. You can too. Tweet 2 Customers discover the benefits of a @NetApp flash-run #datacenter. You could be next in line. Tweet 3 Discover how enterprises worldwide reap the benefits of a @NetApp flash-run #datacenter. You can too, start today! Tweet 4 Simplify your #datacenter and enhance performance with @NetApp's #flash solutions. Start now to reap the benefits.  Touch Point 2 Descriptor (Facebook, LinkedIn) Get the scoop on how enterprises worldwide reap the benefits of a NetApp flash-run datacenter. Be next in line to simplify IT operations while gaining maximum performance. Tweet 1 Discover how you can reap the benefits of a @NetApp flash-run #datacenter Tweet 2 Enterprises enjoy the simplicity, reliability and flexibility of a @NetApp flash-run #datacenter. Be next in line. Title (Facebook, LinkedIn) Customers reap the benefits of a NetApp flash-run data center Descriptor (Facebook, LinkedIn, Google+) Learn how enterprises worldwide, across every industry, enjoy the simplicity, reliability and flexibility of a NetApp flash-run datacenter. Twitter Enterprises enjoy the simplicity, reliability and flexibility of a @NetApp flash-run #datacenter © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Web banners – drive traffic to Microsite to capture additional leads 300x250 160x600 728x90 © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Drive partner adoption Leverage the Partner on-boarding OFT email to encourage partners to run the campaign © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Analytics - access to detailed tracking and reports, in real-time Leads Visits CTAs Sources Opens Opt-outs © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---

Campaign Express Channel-ready, lead generation campaigns Free Campaign Express Ready-to-execute, customizable, co-branded campaigns empower you to tell a compelling story to target net new customers, or your existing installed base, through responsively designed microsites. Targeted e-mails, integrated social media, and web banners drive traffic to the microsite and capture leads. Real-time lead alerts and analytics enable immediate lead follow-up and analysis of campaign performance. The Concierge support team will build, implement, and launch the campaigns for you, at no cost! Channel ready. Designed for your success. Drive revenue growth and real-time lead generation with turn-key, automated campaigns. The Concierge team will do it all for you, at no cost! Visit http://campaignexpress.netapp.com/ Learn more : https://drivedemandwithnetapp.com/ Concierge support : netapp@elasticgrid.com Customizable Emails Drive traffic to microsite Showcase expertise and generate leads Campaign flow Automated Microsite Integrated Social Media Co-branded Web Banners © 2016 NetApp, Inc. All rights reserved. --- NetApp and Partner Confidential ---