All Prime Realty Internet Facts & Figures The Power to Feature and Sell                             

Featured Marketing on REALTOR.com® Most Agents Market to Home Sellers - We Market “For” Home Sellers Most Agents do Personal Promotion - We do Personal Marketing Your Property deserves Featured Marketing on REALTOR.com®

The Importance of Online Marketing Home buyers use the Internet to search for a home more than any other media. Home buyers say the two most important features are photos and detailed descriptions. More and more homebuyers are finding the home they buy online. Source: 2003 National Association of REALTORS® Profile of Home Buyers and Sellers

Why We Feature Our Properties Online Consumers are searching online 1995 1997 1999 2001 2003 51% 41% 43% 71% 2% 18% 37% Internet Newspaper Source: 2003 National Association of REALTORS® Profile of Home Buyers and Sellers

Buyers spend more time on REALTOR.com® Percent of Time Spent Searching on Comparable Real Estate Aggregation Sites* *Media Metrix May 2004 Time Spent Searching on Comparable Real Estate Aggregation Sites

More buyers search REALTOR.com® Total users per month Yahoo! Real Estate 374,000 493,000 733,000 558,000 6,133,000 1,690,000 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 Homes.com ZipRealty.com RealEstate.com eBay Real Estate REALTOR.com® 7,000,000 Source: Media Metrix, May 2004

Online Print Old World Renaissance Direct Link Steve Sellers of Old World Renaissance Print Direct Link Comprehensive content including customized property description, multiple photos, and interactive consumer contact opportunities which allow me to present your property in the best possible light.

We are Online Specialists Home buyers will see your property on www.realtor.com plus more than 10 other websites with over 50,000 unique page views per month! You will have exclusive market representation for SOUTH EAST FLORIDA Realtor’s throughout South East Florida will be able to search there local MLS and BelaSera at Forest Hills listings will be displayed for them.

We will Showcase Your Property on REALTOR.com® Steve Sellers of Old World Renaissance By listing with me, your property will be on REALTOR.com®. The door will be opened to millions of online buyers actively looking to purchase. Benefits: • Direct Link Banner • I will add what consumers want to see, additional photos I will create a custom property description Buyers can contact me 24/7 via email, phone or fax

We will Feature Your Property First Featured Homes™ positions are limited in your market. That is why I have secured space to ensure that your home gets top local billing on the #1 real estate site – REALTOR.com®* Twenty Times More Exposure!** Steve Sellers of Old World Renaissance Featured Homes™ ensures that your property stands out at the top of the search criteria page – linking buyers directly to your property’s details and my contact information. Benefits: Differentiates your property in front of millions of potential buyers. Attracts targeted home searches to your property *Media Metrix, May 2004. **Based on Homestore, Inc.’s internal accounting for May 2003 - April 2004, average measure of property listings with Featured Homes vs. property listing without Featured Homes

We are also a Featured AgentTM on REALTOR.com® I hold one of a select few Featured AgentTM positions so that home buyers can find Old World Renaissance even when your property does not show up within the consumer’s search. Benefits: As a Featured Agent in your market, I have the single greatest personal promotion opportunity on REALTOR.com®, which allows me to reach more home buyers in your area. Reaching more potential home buyers may generate greater demand for your property and thus possibly a higher price. My investment in becoming one of a select few Featured Agents on the #1 real estate site* helps ensure that you are represented by one of America’s preeminent real estate marketers online. *Media Metrix, May 2004.

Tracking Traffic to Your Property We will show you how often your property was “shown” online

Marketing Plan All Prime Realty Adam H. Prince Feature Old World Renaissance on the #1 real estate site* so it can be seen first and get as much as twenty** times more exposure. Submit your property to multiple Web sites on the Internet including REALTOR.com® and local MLS databases. Include multiple photos in marketing your property online including a virtual tour, floor plans and complete property descriptions. Publish an advertisement in the Realtor Edge the official publication of the RAGFL with over 10,000 copies circulated each month. Each site that features your property will include multiple ways to inquire about your property and reach your sales office directly. Inquires about your property will be responded to in a timely manner to help capture each potential Buyer. All Prime Realty Adam H. Prince *Media Metrix, May 2004. **Based on Homestore, Inc.’s internal accounting for May 2003 - April 2004, average measure of property listings with Featured Homes vs. property listing without Featured Homes

Steve Sellers of Old World Renaissance