STRATEGIC PLAN UPDATE Vision, Values and Objectives

Gathering Data  National Citizen Survey (NCS)  NCS Survey Results Over Time  Ashland by the Numbers  Employee Survey  Land Use and Revenue  Capital Improvement Program (CIP) Update

Retreat: What Do We Want?  Vibrant downtown  Active interstate area  More entertainment  More restaurants  Town-wide broadband  Underground utilities  Connected trails  Financial health  Safe community  Town pride  Housing for everyone  Medical center  Thriving arts district  More young families  Regional destination  Walk / bike-ability

Driving & Restraining Forces  Broadband access  Location  Theater  Engaged citizenry  Interstate traffic  National tourism  Main Street Assoc.  Regional growth  Lodging stock  Blight  Interstate competition  Staff retention  Recession  Apathy  Old perceptions  Aging infrastructure

Priorities (Draft)  Cultural vitality  Unique downtown  Arts & culture  Strong economy  Broadband hotspot  Robust hotels  Well developed at I95  Professional jobs  Tourist destination  Unified neighborhoods  Age-specific housing  Safe and affordable  Professional residents  Sense of place  Recreational facilities  Safe community  Crime prevention  Traffic safety  Community relations

Priorities (Draft)  Well-managed town  Financial excellence  Innovative and efficient  High performers  Citizen oriented  Sustainable policies  Infrastructure & funds to support initiatives

Objectives Cultural Vitality Attractive, Livable, and Unified Neighborhoods Strong and Diverse Economy Safe and Secure Community Well-Managed Organization

Strategic Planning What do we want to become? Are we delivering the right services? How well? Vision What is our higher purpose? How are we going to build relationships? Values

From Here….  Staff is currently working on…  A list of core values  2-3 vision statements  Mission statement  Focus areas  Measures of success  Council work session in July  Confirm, change & direct  Goal Teams work on How  Objectives / Action Statements

Working Toward Our Future Data Retreat Work Session Vision Focus Areas Measures Objectives Goal Teams Action Statements Performance