Advertising Assignments

Category Environment How much does the category spend on advertising What was the ad spend last year? What is the expected growth in sales of the category last year? Trends in product sales Important markets in the category How is the brand you have taken up performing, what is its market share? How has it grown/ de grown? Any important developments that have taken place in the company that the brand belongs to.

Brand Communication Scan of press ads. Change in brand communication over the last year if any? TV advertising on air Radio ads on air Which TV channels/ programs is the brand advertising on? Which radio stations is the brand advertising on? Who are the competing brands and what have they been doing in terms of communication. How many seconds is the category consuming on radio and in What markets to be extracted from data sent by me

Prepare a Radio Plan for the brand Radio idea –Radio Scripts –In program integration –Music Taxi Radio + activation Idea Radio + Newspaper Idea Radio + TV Idea Radio + Internet Idea

Over the next few weeks Detergent Brand Beauty Cream Car Movie Brand Washing Machine Brand Television Serial Food Product Jewellery Store Fashion Outlet

Just for Laughs Also make a spoof ad for each of the brands you choose and act it out in class.