Presentation on theme: "Introduction to advertising – THE ideas foundation and TES resources"— Presentation transcript:
1 Introduction to advertising – THE ideas foundation and TES resources Discussion activity
2 Which of these statements do you most agree with? STARTER:Which of these statements do you most agree with?Advertising makes us buy things we don’t needAdvertising makes us feel inadequate by using images of successful people with perfect livesAdvertising enables independent television channels, radio stations, newspapers and magazines to exist (that’s where they get most of their money from)Adverts for children’s products make it difficult for parents to say no to toys, sweets, games etc, and encourage kids to want unhealthy foodsAdverts can be very entertainingAdvertising convinces us that something is useful and desirable when really it isn’t
3 a way of promoting products, services or information. What is advertising?funds much media – television, radio, internet, sites social media - facebooka way of promoting products, services or information.a form of communication between manufacturer and consumer.an integral part of culture.an important economic force.targets specific audiences.
4 Brand values Brand values include: Reliable; modern; traditional; budget; luxury; family-friendly; healthy; economical; eco- friendly; friendly; playful; professional; cutting-edge; disposable; eccentric; controversial; young; coolComplete the worksheet on Brand values2. Think of a well-known brand and identify 5 values that you think best summarizes this brand
5 What is a brand?Name a variety of brands from different sectors. For example, Coca-colaWhat products and logos do you associate with the brand?How do they achieve this? Is it through adverts, slogans, campaigns, celebrity endorsement?Which brands do you dislike?What do you dislike about these brands?
6 Advertising techniques List the advertising techniques that are used to promote productsCheck your answersLook at the following TV adverts and complete a charti.iiiii Range/93056iv. Choose an ad fromv, Choose a print ad from
7 Research and analysis of printed advertisement Choose an advertisement from a magazine. Complete the worksheet and write up your analysis – approx 300 words