The Premier Event for Infrastructure Innovation ibm.com/edge May 19-23, 2014 The Venetian | Las Vegas

4517 attendees from 56 countries 84 client speakers 798 enrollable sessions 2437 virtual event attendees 62 sponsors Fantastic event - You could feel the energy as you walked around. Especially loved the General Sessions and the entertainment. This is a great event! I used to attend just the System x conference for many years and being able to expand and see other brands and how they work together is great! 1569 client attendees 815 Business Partner and 183 MSP attendees 2 Edge % satisfaction Superb experience!

Edge2014 May at the Venetian - Las Vegas The premier event for infrastructure innovation Simplify IT | Accelerate IT | Deliver IT 3 ibm.com/edge Over 5500 attendees Technology innovations and announcements 50+ client case studies Exclusive executive track 550+ expert technical sessions across 14 tracks Sales and Business Partner education Showcase Solution Center Top-notch entertainment PureSystemsStorage System x Software Group Full Big Data and Analytics track Full Cloud track 100 Sponsor Sessions

May Executive Edge at Edge2014 Three Key Events May 19 & 21 Winning Edge at Edge2014 May Technical Edge at Edge2014 4

6 Two “can’t miss” General Sessions Day 1: Monday, May 19 at 1:00 pm Day 2: Tuesday, May 20 at 9:00 am Edge2014 General Sessions Accelerate it | Simplify it | Deliver it

A 2-day event aimed at IT executives and leaders featuring client case studies, IBM executive and subject matter expert speakers, top tier executive one-on-one meetings and exclusive networking opportunities Target Audience CIOs, CTOs, and CSOs VPs of Technology IT Directors and Managers VP/Director of Data Analytics VP/Director of Data Warehousing Network Directors and Managers Infrastructure Directors and Managers Information Security Directors and Managers Executive Edge2014 Highlights Tailored to CxO and VP clients 50+ case studies delivered by client executives Breakthrough announcements and technology innovations Solution / Industry breakouts Top tier executive 1:1 meetings Exclusive networking opportunities VIP access to entertainment 7 IBM Sellers: Nominate your clientBusiness Partners: Nominate your client

Technical Edge2014 A 4.5 day technical event for IT professionals and practitioners featuring world-class education geared for all levels and covering a comprehensive range of solution areas, client case studies and best practices, hands-on labs and on-site certifications. Target Audience Storage Mgrs and Admins NAS/SAN Administrators Technical Architects Backup Administrators VMware Administrators Applications Managers and Developers Data Center Mgrs and Administrators System Architects, Engineers and Programmers Data Scientists Technology Influencers Data Center Architects and Engineers Security Managers Network Mgrs and Admins Network Architects and Engineers Compliance and Policy Mgrs Archiving Administrators IT Architects Performance Analysts Capacity Planners Highlights 550+ expert technical sessions for all levels, taught by IBM distinguished engineers, leading product experts, clients and partners Featuring Storage, PureSystems and System x across 14 tracks Hands-on labs On-site certifications Expanded Solution Center 8

Technical Edge2014: 14 Tracks More than 550+ technical sessions taught by IBM Distinguished Engineers, leading product experts, clients and Business Partners Technology Update Flash Solutions Big Data & Analytics Expert Integrated Systems Data Efficiency Solutions System x & Flex System Networking Solutions Dynamic Cloud (Hybrid) Software Defined Environments (Virtualization) Business Continuity Application Infrastructure - ISV Software Defined Environments (Systems Management) Technology Partners 9 IT Storage Solutions (Tivoli Storage Manager)

Business Edge Host a client at Executive Edge or Technical Edge May Specialty Business Partner Sellers Attend Winning Edge May 19 and Welcome to Edge2014: Specialty Business Partner Reception May 18

Winning Edge2014 Real-world strategies, tips and examples of how to beat the competition Part 1: Solution Selling Monday Morning, May 19 Part 2: Compete to Win Wednesday Afternoon, May A redesigned and exclusive 2-part sales education event where IBM STG Specialty Business Partner Sellers will collaborate with IBM Client Sellers while together receiving the latest information. Uncover infrastructure opportunities within the hottest solution areas Deliver the Infrastructure Matters story and connect to the IBM STG offerings Client Executive focused - Not a speeds & feeds session! A special welcome reception for North America STG Specialty Business Partners will be held on Sunday evening, May 18 PLUS… Winning Edge Awards for STG Specialty and Elite Business Partners Target Audience Business Partner Sellers, Principals and Practice Leaders IBM Business Partner teams (SPR, CBSS, CTSS, PCR) IBM Client Facing Sellers

Business Partner Edge2014 Wednesday Morning, May A half-day opportunity for all IBM Business Partners to hear from and connect with IBM STG and channel leadership Highlights Business Partner channel priorities IT trends and market opportunity Teaming with IBM: Co-sell model Field alignment Making money Q & A panel Target Audience BP Principals, Practice Leaders and Sellers IBM Business Partner teams (SPR, CBSS, PTA, PCR) IBM Brand / Sales Leaders

The Winning Edge Edge For each brand (System Storage, System x and PureFlex Systems), up to two (2) Specialty or Specialty Elite Business Partners from the US sales region, and up to one (1) Specialty or Specialty Elite Business Partner from each of the Canada and Federal sales regions may receive a 2014 Winning Edge Award. Eligibility is based on Business Partner Technical Vitality scores and Revenue Growth in the top 25% for all peer Business Partners. Recognizing Business Partners who have made significant investments in skills and driven strong revenue growth Award winners will be announced during Winning Edge for: System Storage System x PureSystems

The Solution Edge2014 Download the Edge2014 Sponsorship Package Sponsors, including the IBM Zone Intel as the exclusive Solution Center sponsor Solution Center Hours Monday, May 19 Solution Center Open12:00 PM – 1:00 PM Solution Center Open/Reception 5:30 PM – 8:00 PM Tuesday, May 20 Solution Center Open11:30 AM – 1:30 PM Solution Center Open/Reception 5:30 PM – 7:30 PM Wednesday, May 21 Solution Center Open11:30 AM – 1:00 PM

Edge2014 $2295 conference fee for all attendees (clients, Business Partners and IBMers) –Early bird price of $1995 until April 20, 2014 –Client and Business Partner alumni pricing of $1950 NA STG Specialty Business Partners can use a PartnerRewards education voucher before the Early Bird deadline of April 20th and the co-pay is waived (a $450 Value!) or pay a special Early Bird price of just $1850! Nominate your executive-level client for a complimentary 2-day pass to Executive Edge –IBM Seller HostsIBM Seller Hosts –Business Partner HostsBusiness Partner Hosts One price for the full week! 15

Getting Edge2014 Save the date for #IBMEdge 2014 – May 19-23, 2014 at the Venetian in Las Vegas! > ibm.com/edge Registration for #IBMEdge 2014 is now open! Get the early bird rate and save $300! > ibm.com/edge Don’t miss #IBMEdge the premier infrastructure innovation event – May in Las Vegas! Can't wait to see you at #IBMEdge 2014 at the Venetian in Las Vegas May > ibm.com/edge #IBMEdge 2014 is all about infrastructure innovation. Join us May in Las Vegas > ibm.com/edge #IBMEdge2014: Simplify it. Accelerate it. Deliver it. And register today! > ibm.com/edge 16

Edge2014 Call to Action Get your clients and Business Partners to Edge2014 ! Nominate your client executive for a complimentary 2-day pass to Executive Edge –IBM Seller HostsIBM Seller Hosts –Business Partner HostsBusiness Partner Hosts Invite your clients and Business Partners to Technical Edge –Client invitationClient invitation –Business Partner invitationBusiness Partner invitation Invite your Storage, System x and PureSystems Specialty Business Partners to host a client at Executive Edge, attend Technical Edge and stay for Winning Edge Register for Edge2014 today Get Edge2014! 17

Edge2014 Resources Executive Edge nominations –IBM Seller HostsIBM Seller Hosts –Business Partner HostsBusiness Partner Hosts Technical Edge complimentary passes (VERY LIMITED) –IBM SellersIBM Sellers Edge2014 Sales Kit Wiki Technical Edge Agenda (coming soon!) Executive Edge Agenda (coming soon!) Edge2014 Week at a Glance Edge2013 Video Library Questions? Contact Edge2014 Social Media Facebook  Twitter Twitter  LinkedIn LinkedIn  YouTube YouTube 18