Presented By: Pat Medearis Coupon Manager Fareway Stores April, 2016

integrate with our existing POS? work with our Clearing House? incorporate all promotions? provide content control? personalize the offers? secure our data? offer a white Label? allow a test drive? generate actionable reports? charge any fees?

Assigning New Responsibilities Gathering Required Data Hurdles Setup a Test Lab Environment Test All Redemption Scenarios Testing Establish a Timeline Silent Roll-Out to Pilot Store(s) Deployment Top-Down Employees Can Assist Consumers Training Fine-Tune Before Launch Suggestions For Future Updates Employee Feedback

Employee Promotion * Weekly Circulars Customer Receipt * Store Displays Social Media * Web Site * Press Release Mass Media * Word-of-Mouth * A customer must receive your message at least seven (7) times before they are likely to respond.

Are customers receiving the message?Has paper coupon usage decreased as digital increases?Has the customer count increased?Has basket size increased?Has checkout time decreased?Have chargebacks decreased?Has reimbursement time decreased?

Coupons Redeemed Automatically at Checkout Clipping, Printing, Loading to Loyalty Card Auto-Combines Store Promos with CPG Coupons Provides the Most Value for Fareway Customers