1. Restaurant.org @WeRRestaurants /RestaurantDotOrg
/NationalRestaurantAssociation

2. Extreme Digital Makeover Overview and Best Practices Adrienne Weil with Mopro, Fishbowl, CMSText and EatStreet February 27, 2014

3. Campaign Details Who: Public content, members-only for prizes
What: Content to educate operators and suppliers on best practices regarding web presence, marketing, text messaging and online ordering…and prizes!
When: Feb 12 – March 14
Where: Restaurant.org/DigitalMakeover; related content in right rail  

4. Available Prizes
Mopro: 2 years of free digital media package (set-up fee and 2-year term fee), including a custom HTML5 website, video, photos, social media and e-commerce shop
Fishbowl: 1 year free of Local Marketing Suite ( Marketing [up to 5000 names on list], Social Media Marketing & Reputation Management)
CMSText:  1 year of free text messaging platform service
EatStreet: 1 year of free online ordering services, website development, credit card processing for online orders and associated marketing for a single location

5. Best Practices from our Partners

6. Mopro
Every restaurant owner has a unique story to tell; having a custom video documentary on your site gives prospective patrons the opportunity to experience your restaurant before stepping through your doors
Making sure your sites stands out among the crowd means using rich images, video and unique design
Mobile optimization is key to giving a seamless online experience to every customer on all devices and platforms
Learn more at restaurant.mopro.com

7. Telling Your Story
Studies show 30 secs of video is worth 1.8 Billion words!
Consumers who watch a business video are 85% more likely visit the establishment

9. Fishbowl - Recipe Book for Success
Claim & Manage your online presence
Build your audience base
Engage your Guests
Listen and Respond to your guests
Keep Score
Plan on 4-5 hours a week to get started, 2-3 hours a week to maintain

10. Fishbowl - Build Your Audience
In Store activities - 80% comes from in store
Staff Engagement & Incentives
Website, Social & Online Reservations Links
Contests/Sweepstakes
Public & Charity Events
Facebook
Promote VIP Events to drive traffic
Reward for “Likes”
Tie special incentives to Facebook joins
Write engaging & creative posts
Integrate join campaigns with
Twitter
Promote your Twitter page on Facebook
Identify local notables, follow them and retweet their posts
Create “Twitter only” offers
Use hashtags (#) often

11. Fishbowl - Engage your Guests
s per year- mix of loyalty, community an branded
Loyalty is foundation- Over 50% open rates
2-3 Loyalty “gifts” annually to drive enrollment and baseline Contests/Sweepstakes
1-2 other “Surprise” offers, usually one-day offers
Facebook & Twitter
7-10 Facebook posts per week
3-5 daily tweets
Content is Key - Post with a purpose
Promote Events, Guest Experiences, Newsworthy items
Use Humor - Have Fun
Involve your guests and staff
DON’T BE BORING

12. Fishbowl - NRA Member Promo
500 FREE Messages per month- no strings attached
Unlimited list based plans start at $15 per month
Social Media/Reputation Management Bundle $49 a month
Full Service Marketing available

13. CMSText provides mobile marketing with texting products and services to the restaurant industry
We manage everything for the restaurant. We work with our clients to create attention grabbing mobile couponing solutions to drive business quickly and cost-effectively. We do this by advertising directly to your customers’ cell phones.

14. Example of a Casual/Sports Bar Chain
Message Sent: **Mobile VIP Club** Weekly Special - SHOW TEXT and receive a FREE APPETIZER w/ the purchase of an entrée. Valid NOW thru Friday 11/9 (Not Valid w/ other offers)
Example of a Casual/Sports Bar Chain
The text message went out to almost 1500 subscribers in the database. The offer was valid for one week. In that week, sales increased 6% from the previous week, or roughly $8000.
Subscribers in database
1487
Number of Redemptions
233
Redemption %
15.8%
Increase in Sales (%) 6%
Increase in Sales ($)
$8,148.00

15. Best Practices
Create fun, attention grabbing messages
Keep messages short and clear
Mix up your offers (don’t send the same offer every time)
Keep incentives exclusive to Mobile VIP Members
Incorporate your Facebook and website into the SMS marketing

16. EatStreet It’s not about the technology; it’s about the convenience
Improving convenience increases number of orders, size of orders and operational efficiency
Be proactive – not reactive – with online ordering
Online ordering pays for itself
Not all online ordering platforms are created equal

17. Convenience

18. Social Media Marketing Community Partnerships
Be Proactive
SEO
Increases your visibility with higher search rankings
Indexing
Helps new customers find your website and reviews
Social Media Marketing
Targeting thousands of our hungry fans
Community Partnerships
Enhance connections with local organizations
Blasts
Sent to thousands of hungry customers
Promotions & Specials
Let the world know what you have to offer
Case Study
Want to learn more?
GetEatStreet.com

19. Nominations Open Through March 14
Visit Restaurant.org/DigitalMakeover
Questions? Adrienne at

20. Restaurant.org @WeRRestaurants /RestaurantDotOrg
/NationalRestaurantAssociation