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The major search engines are focusing on creating the best possible user experience, which means sites that offer relevant information stand to gain the most visibility. Investing in original, quality content creation is essential to SEO success in the current search climate, and the benefits of producing visitor-friendly content go far beyond rankings. CONTANT FOR SEO

of marketers say that content creation is either very effective or somewhat effective for SEO of marketers Site WEB PAGES as "very effective" for SEO of marketers cite WH ITEPAPERS as "very effective" for SEO of marketers who have strategic SEO campaigns in place invest in content creation pieces of online content are shared daily

THE PANDA FACTOR Our site quality algorithms are aimed at helping people find 'high-quality' sites by reducing the rankings of low-quality content.

CONTENT FUELS GOOGLE ORGANIC TRAFFIC A content marketing strategy carried across this sales management business' landing pages, frequently updated blog posts and Tweets has steadily increased its organic search traffic through all of Google's Panda updates. The number of referring keywords has risen by more than 150 percent over the same time period.

SOCIAL IS SEO AND CONTENT IS SOCIAL  27 MILLION pieces of online content are shared daily  >1 IN 5 social media messages include links to content  60 PERCENT of content-sharing messages specific to an industry mention a brand or product by name Impact of social on seo 44% positive 1% negative

THE BRAND EFFECT of consumers are more likely to purchase goods from businesses that offer custom content

CONTENT CONVERTS SEARCH VISITORS 52% 57% 42% 19% 60% 61% Of consumers say blog have impacted purchase decisions Of marketers have acquired new customers via their blogs Of consumers look to articles and blogs for info about potential purchases Of beauty buyers who made purchases based on blog posts say they stumbled upon the content via search Of business decision makers say branded content helps them make better product decisions Of consumers are more likely to purchase goods from businesses that offer custom content

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