Omniture process document for MAMs

1.Confirm with the Sales Manager that the Omniture contract is signed by the agency 2.Create a user account under the agency and send a case to Tier 2 to enable the agency account as well as the user account. Note- The user account should be only for the Omniture integration (don’t use an existing account) 3. Create an OMNITURE conversion tag to be used specifically for the integration. You can create this tag under the advertiser account. The tag type (instead of Sales or Counter) should be Omniture Integration

4. Send the following information to the agency- MediaMind (Omniture enabled) username and password MediaMind advertiser id MediaMind (Omniture) conversion tag id MediaMind Account Time Zone (EST or Additional) 5.The agency and Omniture (Adobe) will run the Omniture Integration Wizard (in Omniture Genesis) Omniture Integration Wizard

Things to know about Omniture/Genesis- Omniture is a web analytics tool that provides detailed data on what happens on an advertiser’s site (we add the campaign and ad info) The data that MediaMind sends to Omniture is impressions, clicks, interactions, conversions, etc. Genesis is the integration tool that allows the MediaMind/Omniture integration The MediaMind data is transferred in a daily data feed however, conversion data is real-time