1. Adobe Analytics Journal Ad Sales
Carla Walley 7/26/17

2. Session Goal: Answer your questions!
How do I login into Site Catalyst?
How do I look up a specific site?
Can I create a custom landing page for the journal and apps that I sell?
How do I choose multiple fields in the report e.g. Unique Users, Visitors?
How do I build segments for specialty and/or country?
How do I schedule a report for auto delivery?
How do I bookmark a report?
Adobe Analytics Journal Ad Sales

3. How do I login into Site Catalyst?
Adobe Analytics Journal Ad Sales

4. Admin
Request access by sending an to the Analytics Requests Mailbox
Identify the product for which access is required
You will receive an automated from Adobe that contains your username and password when the access is setup
Access Analytics at
Sign in with company, username and password
The company is Wolters Kluwer Medical
Username and password are those that you received in the from Adobe
First Time Login
You will receive a privacy notice to accept
You will be prompted to change your password
Adobe Analytics Journal Ad Sales

5. How do I look up a specific site?
Adobe Analytics Journal Ad Sales

6. Report Suites
Adobe’s Definition: A report suite defines the complete, independent reporting on a chosen website, set of websites, or subset of web pages. Usually, a report suite is one website, but it can be a global segment where you have combined several sites' numbers to get totals.
What does that mean to us?
There is one report suite for each unique product
Each unique product will roll into the EJP Production Report Suite allowing us a holistic platform view of the business and our customer
Adobe Analytics Journal Ad Sales

7. Report Suite Selection
Select the desired Report Suite from the drop down menu
The open report will re-run to reflect the new Report Suite
the Analytics Requests Mailbox to request access to sites that you do not see in your drop down menu
Adobe Analytics Journal Ad Sales

8. Can I create a custom landing page for the journal and apps that I sell?
Adobe Analytics Journal Ad Sales

9. Default Dashboard At login the Default Dashboard will show
Change the Report Suite to see Journal specific detail
Click through each reportlet to dive deeper into the data
More public dashboards are available in the Dashboard menu/manager
You can create your own!!!
Adobe Analytics Journal Ad Sales

10. How do I choose multiple fields in the report e. g
How do I choose multiple fields in the report e.g. Unique Users, Visitors?
Adobe Analytics Journal Ad Sales

11. Metrics At least 2 ways to access everything…
Add and remove metrics as needed – if there is no data for a report confirm that the metrics correspond with what you’re reporting
Create calculated metrics by clicking on add
Adobe Analytics Journal Ad Sales

12. How do I build segments for specialty and/or country?
Adobe Analytics Journal Ad Sales

13. Segments
Create and use segments to bring focus to a specific group of visitors
Compare the segment to the whole audience or to another segment
Create Segments based on any variable, metric or other Segments
Adobe Analytics Journal Ad Sales

14. Segment Example: Geography
Add a New Segment
Set the top-level container to Hit
Locate the Countries Dimension
Drag and drop the Countries dimension onto the Segment Builder canvas
Select the desired country from the drop down menu
Drag over the Countries Dimension for each country that you want to include in the segment
Name, describe and save the segment
Adobe Analytics Journal Ad Sales

15. Apply Segments to Reports
Select Segment Icon highlighted in yellow in left column
All segments available will appear
Check box to select segments
Add and remove segments as needed
Click Apply
Adobe Analytics Journal Ad Sales

16. How do I schedule a report for auto delivery?
Adobe Analytics Journal Ad Sales

17. Automation – schedule reports
Available on any dashboard or report
Click on Send in the Top Ribbon – if it is not there click on …More
Select from standard options or Advanced Options to personalize the delivery further
Adobe Analytics Journal Ad Sales

18. How do I bookmark a report?
Adobe Analytics Journal Ad Sales

19. Bookmarks
Bookmarks give you access to the reports that you use the most
Generate a Report Link to share with other credentialed users
Adobe Analytics Journal Ad Sales

20. Frequently-Used Reports
Adobe Analytics Journal Ad Sales

21. Frequently Used Reports - Web
Visits: Site Visits Visit Trends
Pages: Site Pages  Pages
eTOCs Reports: eTOC ( use the eTOC Global Reporting Suite)
Article Title: Site Articles  Article Title(v29)
Referrers: Site Traffic Sources  Referrers
Authenticated Users: Site Logins and Registrations  Authenticated (Logged In)
Site Sections: Site Sections and Internal Search  Site Sections
Adobe Analytics Journal Ad Sales

22. Frequently Used Reports - App
Article Title: App Articles Article Title Report
Visits: App Visits Visit Trends
Top Issues: App Issues Top Issues
Pages: Site Pages  Pages
Content Views: App Pages Content Views
Adobe Analytics Journal Ad Sales

23. Adobe Workspace
Analysis Workspace
A new dashboarding tool
With a drag-and-drop interface and unlimited breakdowns Analysis removes some limitations faced in Reports (and it's faster)
Access Workspace in the top ribbon after logging into Analytics
The This Year dashboard shows general metrics that are applicable to any Report Suite; a PDF copy is attached
Link to Analysis Workspace Documentation→
Link to Analysis Workspace YouTube Channel→
We encourage all try the new Workspace area in Adobe Analytics. Learn to create your own reports
Adobe Analytics Journal Ad Sales

24. Reference Document Links
All metric definitions:
Page View Definition:
All Report Definitions:
Adobe Analytics Journal Ad Sales

25. Questions and Answers
Adobe Analytics Journal Ad Sales

26. Thank you!
Adobe Analytics Journal Ad Sales