Joint Information Systems Committee 7/7/2016 | | Slide 1 Joint Information Systems CommitteeSupporting education and research JISC projects: Communications & Marketing Jane Charlton, Communications Co-ordinator 15 October 2009 eContent Programme Meeting

Joint Information Systems Committee 7/7/2016 | | Slide 2 JISC is an internationally renowned and respected organisation and a national success story in the UK public sector. As a consequence JISC needs to be: –more visible –increasingly responsive to customer need –demonstrate greater transparency across its range activities to multiple stakeholders –to create greater value and impact –to reduce likelihood of funding cuts Introducing the JISC Brand

Joint Information Systems Committee 7/7/2016 | | Slide 3 Display JISC logo on all communications and marketing materials, eg. events, print materials eg. reports, press and marketing activities and websites Link logo to JISC website and relevant JISC programme page Include a brief strapline description of JISC involvement alongside the JISC logo Display project standard text on project website above the JISC corporate standard text Use JISC theme or programme colours where possible Consider project name in relation to JISC Acknowledging JISC

Joint Information Systems Committee 7/7/2016 | | Slide 4 Brief sentence describing JISC's involvement JISC logo on the project homepage Links in the text to the Programme page (eg. Digitisation) and the JISC website homepage Project web page example

Joint Information Systems Committee 7/7/2016 | | Slide 5 Project Communications & Marketing JISC brand Press and PR Events Publications Web and multimedia JISC Brand Manual Further advice and guidance on JISC Brand –Greg Clemett, JISC Design & Production Manager

Joint Information Systems Committee 7/7/2016 | | Slide 6 Co-ordination of project outputs The bigger picture - remember your project is part of a programme of work Work with your Programme Manager, other projects and JISC Services on common themes and activities to: –Reduce the ‘noise’ –Send clear and consistent messages –Create bigger impact –Be more cost effective

Joint Information Systems Committee 1. MessageClear, simple messages that relate to benefits. 2. AudienceMessage and language must be appropriate to each audience group (technical/non-technical). Consider primary and secondary audiences. 3. Purpose of messageHow does it fit with your project or programme aims and objectives? 4. Delivery of messageChoose channels (eg. workshop, report) that are appropriate for your audience. 5. Timing of messageMessages may change during the lifetime of the project. How does it fit with other projects’ messages? 6. ImpactEvaluate success of your message. What did audience do with the information? Communications planning

Joint Information Systems Committee Communications planning PurposeAudience: primary or secondary MessageActivityDateImpact measure

Joint Information Systems Committee Communications activity plan SeptOctNovDecJanFebMarAprMayJunJul Events Publications Web & multimedia Press

Joint Information Systems Committee External (Macro) External (Micro) Audience segmentation Internal Internal: people directly involved in the project including institutional staff and research participants. External (micro): funders (JISC), other projects and programmes External (macro): experts relevant to your field of work eg. academics, researchers

Joint Information Systems Committee Stakeholder analysis Interest 1Interest 2Interest 3Interest 4 Internal participants (senior mgt) Internal participants (other) JISC projects and services Funders (JISC) Experts and specialists

Joint Information Systems Committee 7/7/2016 | | Slide 12 Your turn! In your groups, choose one project and identify the different stakeholder groups and their interests in your project and its outputs. Map stakeholders to interests using a stakeholder map If you have any time spare, work on one of the other projects in your group.