1. 0 Fiona Rawes, Director, Heart of the City 1 November 2006 www.theheartofthecity.com

2. 1 What we will cover in workshop 3 What the Heart of the City Newcomers Programme involves Mentoring 3 x Workshops 20 x Materials Introductions to Community Partners NEWCOMERS 37: 2005 39: 2006 HOTC Team CONTRIBUTORS

3. 2 What next? 7 Is extremely wealthy – loves fine foods and wine Interested in architecture Works in communications – is almost at the top of his career but has one unfulfilled ambition Is thinking about moving sideways into a related business area Just come out of marriage and embarked on new relationship – a lot of people have given him grief about this Has one child of his own plus 2 stepchildren adopted from overseas Bought a new house in the UK – neighbours not happy about his arrival HOW WOULD YOU SEDUCE MR RIGHT ? Dear Mr Right I love food and wine too. I’m sure you’ll share my view that we have a lot in common and look forward to hearing from you shortly with some suggested dates and times for you to take me out to dinner. Regards, Jane.

4. 3 What next? “a company's positive impact on society and the environment through its operations, products or services and through its interaction with key stakeholders such as employees, customers, investors, communities and suppliers” Business in the Community: www.bitc.org.uk 7 What is Corporate Responsibility

5. 4 What next? “how business takes account of its economic, social and environmental impacts in the way it operates – maximising the benefits and minimising the downsides.” “specifically…… the voluntary actions that business can take, over and above compliance with minimum legal requirements, to address both its own competitive interests and the interests of wider society.” (csr.gov.uk) See also: www.smallbusinessjourney.com for good definitionswww.smallbusinessjourney.com 7 What is Corporate Responsibility?

6. 5 Context for Corporate Responsibility Political Economic Social Technological Government Engagement Increasingly mainstreamed Not just about good works More measurement, better corporate reporting Stakeholders – including STAFF - care passionately Global impact Greater SME engagement

7. 6 What we will cover in workshop 3 What does CR mean in practice?

8. 7 What we will cover in workshop 3 What is Corporate Community Involvement?: How does it fit with CR?

9. 8 What does this mean for Corporate Fundraising? Political Economic Social Technological Leadership is increasingly engaged in the CSR agenda CR function reports into senior leaders More likely to communicate CSR activity externally eg web, annual report More pressure to show social impact of corporate engagement to aid reporting More adept at setting criteria re what they will and won’t support More adept at saying no – to internal demands as well as external ones More focus on ways of engaging staff More pressure to link Community partnerships to staff development

10. 9 Top Tip #1: SHOW you’ve done your research Understand the public policy agenda the company faces. How Use the same language that the company uses Make a clear fit between its criteria for engagement and what you have on offer

11. 10 Top Tip#2: Recognise that CSR cuts across many business functions Political Economic Social Technological They will all be called upon to demonstrate their CSR Human Resources Community affairs Local Staff Government affairs Marketing Business Operations

12. 11 Top Tip #3: stop thinking about MONEY Political Economic Social Technological What can the company offer you beyond £? –Products –Resources –Skills –Communications Channels? Develop a menu which accommodates as many of these as possible

13. 12 Top Tip #4 – plan who does the asking Map your routes into the company. Get the right people you know asking the right people in the company for the right type of support (not just money!!). Local Staff Human Resources Community affairs Government affairs Marketing Business Operations

14. 13 Top Tip #5: have a MENU of ways to engage staff eg… Champions Secondments Gifts in Kind Challenges Advice Events PRG

15. 14 Top Tip #6: Package your volunteering opportunities as a product Make the link between volunteering – skilled and non- skilled - and staff development Don’t get bulldozed!!

16. 15 Top Tip #6 – Make clear why their support is critical “ Can you afford £3 a month - less than 10p a day - to help ChildLine counsel children in trouble or danger? 4,000 children call ChildLine each day, but lack of funds means that only 1,800 can get through. For barely more than the cost of one pint of beer a month, you can help us towards our goal of answering every child in need, the first time they call.” Ensure you have compelling, simple messages about the need for your services, backed up by stats from credible sources That lack of resources prevents you from reaching all the people who need you

17. 16 Top Tip #8 – Stop being in such a rush! Interest Engagement Commitment

18. 17 Top Tip #9 – Deliver what you’ve promised On time On budget With the right impact

19. 18 Top Tip #10 – Report back beautifully If you can’t report back beautifully, how can the company expect to? 68% of companies strongly agree that it is important for a charity to report back on funded activities* *Source: Nfpsynergy: Corporate Involvement Monitor

20. 19 What next? 7 Is extremely wealthy – loves fine foods and wine Interested in architecture Works in communications – is almost at the top of his career but has one unfulfilled ambition Is thinking about moving sideways into a related business area Just come out of marriage and embarked on new relationship – a lot of people have given him grief about this Has one child of his own plus 2 stepchildren adopted from overseas Bought a new house in the UK – neighbours not happy about his arrival HOW WOULD YOU SEDUCE MR RIGHT ? Dear Mr Right I love food and wine too. I’m sure you’ll share my view that we have a lot in common and look forward to hearing from you shortly with some suggested dates and times for you to take me out to dinner. Regards, Jane.