Helen Coldicott Coldicott Freelance Training Director
How to promote your lottery through Social Media
Heads up Types of Charity Social Media Supporter Facebook ideas Twitter ideas How to make this work for you…
We love to talk
Hear the latest news & gossip
Self identity Likes & Dislikes
Media as in various types and formats
Audience Varies depending on which channel
How many people use them in the UK? 41 Million 10 Million 2 nd largest search engine 200, Million
Percentage of nonprofits on social networks
How does this relate to charities?
In Million (75%) adults in UK will access the internet everyday
24 Million Britons log onto Facebook everyday
30% of charity supporters are inspired by social media
6 Types of Digital Donor Comfortable families Marie – 31% Single young starter Neil – 18% Wealthy professional Jacqueline 15% Affluent oldie Margaret -13% Family Man Clive - 8% Squeezed families Rachel – 8%
Facebook Ideas
Why do people play lottery games? Excitement Wealth Equal chance of winning Give something back Accessibility Convenience
Excitement Share photo’s of people winning
Wealth Share photo’s of people winning
Write your own Lottery Blog
CSR - Encourage local businesses
Ask questions…
Remind people…
Short & Sweet…
Story telling & doing your bit…
What could they win?
Promote your lottery on your banner
Emoticons…
Best day to post?
How will you engage your Facebook audience? Try to list as many different ideas for engaging your audience on Facebook. 10 minutes to think of as many as possible. Exercise:
Twitter Ideas
Accessible Make it easy to enter…
Giving something back Reasons to enter…
Giving something back
Create an image to promote
Ask someone famous to announce the winner
How does their money help?
How will you engage your Twitter audience? Try to list as many different ideas for engaging your audience on Twitter. 10 minutes to think of as many as possible. Exercise:
Non profits attribute their social media success to:
for free social media advice…